Hailey Baldwin Bieber has been sued for her Rhode skincare line – there’s already a brand with the same name.
Hailey Baldwin Bieber (25) has a problem: the wife of pop star Justin Bieber (28) has just launched skin care products and she is already in trouble. Fashion company Rhode has filed a lawsuit against the model for using the same name for her product line.
What Bieber was thinking is clear: “Rhode” is her middle name. However, the founders of the Rhode brand claim Hailey tried to buy the rights to the name from them four years ago. You would have refused. According to the founders, Hailey can use any name for her brand, “we only have the brand name Rhode that we have built up.”
the founders filed a lawsuit in New York against the model. It states that since May 2013, they “have been dedicated, through much personal sacrifice and hardship, to the growth and nurturing of the Rhode brand”. It is now considered a respected lifestyle brand, sold in luxury stores and worn by celebrities such as Beyoncé (40) and Rihanna (34).
Confusion on Instagram
The founders say they’ve seen “confusion in the market” since Bieber’s beauty brand launch last week, which has already hurt their brand. Also on Instagram. There, users would have mistakenly linked the account of Bieber’s company when they actually wanted to tag the company of the two founders.
They have serious concerns about the future, the founders said in their lawsuit. Bieber had also announced that he wanted to build the beauty line into a lifestyle brand, and clothing should also be part of it. The Rhode founders are disappointed “that an entrepreneur who we have been fans of for a long time is trying to strangle what we have built.”
Source: Stern
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