Netflix is ​​looking for two giants to add advertising to its platform

Netflix is ​​looking for two giants to add advertising to its platform

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According to Variety, the agreement pursued by both Google and NBCUniversalowned by the emporium ComcastIt is exclusivity for the sale and publication of ads in a cheaper subscription that allows you to cut the first bleeding in the history of the streaming giant of series and movies. “We are still in the early days of deciding how to launch a lower priced ad-supported option and no decisions have been made,” a Netflix spokesperson said on condition of anonymity.

Since the announcement of the results of the first quarter that Netflix lost 70% of its stock value and is undergoing a restructuring process which began in May, with another 150 layoffs. The cuts represent 3% of the Netflix workforce and cover areas of various functions in the company, which are concentrated in the United States, reported the specialized Hollywood sites. Some 216 of the layoffs were in the United States, 30 in Asia Pacific countries, 53 in Europe, the Middle East and Africa and 17 in Latin America.

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Netflix.

As the company tries to adjust to its new and weakened stock position, CEO Reed Hastings and Ted Sarandos told their employees in an internal memo that “the two rounds of layoffs were very tough on everyone and created a lot of anxiety and uncertainty.but we plan to return to a normal course of business going forward.” A company spokesperson said that “while Netflix continues to invest significantly in the business, adjusts so its costs are in line with its declining profits.

After years of comfort at the forefront of the movie and series streaming business, Netflix finally gives up its absolute leadership in that area after new competitors such as Disney +, Paramount +, Peacock and HBO Max are accommodated in consumer options, which disputed the rights of its own content to the company to take it to its own platforms and weakened its catalog of films. Netflix anywayplans to aggressively invest some $17 billion in 2022 to produce movies, series and original content.

Source: Ambito

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