Although there are no data that record the emigration of Argentines over the years, based on the numbers cited above, it would not be unreasonable to believe that virtuality, to a large extent, It made it easier for many to be encouraged to keep their SMEs or enterprises in Argentina and, at the same time, add a headquarters in another country, or vice versa. It is that being here and there thanks to technology became possible during and after the pandemic.
In first person
Three years ago, Delphine Lazzaro (31) founded Koffie Agency, a boutique marketing and communication agency. Almost at the same time, he began to dream of the idea of moving to Miami and finally managed to carry out his wish in February 2021. “To settle in the United States, I applied for an O1 Visa, which is of extraordinary ability. It is a complicated procedure, with many steps such as putting together a portfolio with all my work and recommendations from different people in the field. When they ask me about living here, I say the same thing: ‘It’s not about packing your suitcase and that’s it.’ You have to get very good advice and although nothing is impossible, nothing is easy. Everything takes time, dedication and investment. This Visa also requires a lot of enthusiasm because the paperwork is laborious and the advice of a good lawyer is necessary,” explains Delfina, who has a degree in Social Communication.
The entrepreneur gene is in his DNA. His maternal family owns a renowned advertising agency that was his great school during his college years. But her desire to create something of her own and “more focused on digital” led her to walk away and give life to her own project. “When I decided to open myself up to this new experience without the restraint of the last name, the brands I was already working with accompanied me. Little by little I was adding new national and other foreign clients, most of them from the United States and Europe. Many asked me to build websites, social media proposals and content generation. Since then, I expanded the company, based in both countries, Argentina and the United States. It also forced me to take on staff: I added three people to the team in Argentina and two more who live in Europe.”
As a result of the large number of friends and acquaintances who regularly contact her to consult her about her experience, Lazzaro decides to share with Ámbito some recommendations for those who wish to follow in her footsteps: “Entrepreneurship abroad is difficult. It is a new territory, a new public, a new communication. It is also relearn and rearm. They are not the same formats here as there. Luckily, we have customers who support and guide us. You have to come prepared to fight it because if where you were born is difficult for various reasons, in another language and crossed by another culture, it becomes a little more challenging. But nothing is more rewarding than achieving a dream.
Nani Kseiri (33) is also an Argentine who lives abroad. She chose to move to Barcelona in August 2015. At that time, her wish was to work in audiovisual productions, something that she currently does sporadically. But as blood flows, in 2016 she signed up for a course in pattern making and clothing, as if to add clothing knowledge to those already acquired by the clothing business that her family had in Buenos Aires. She “she knew the cruelty of the industry and felt that she could do something to improve it. First I trained, then I did a research very large on sustainable fabrics and finally I was putting together a small team but super committed to a project of sustainable swimsuits that I called The Nancys”.
According to Nani, “although the brand was founded in Barcelona, the connection with Argentina is total”. And he adds: “From the productive point of view, we have some Argentine suppliers who do the molding for us and assist throughout the process, although the new challenge is to give it a jump by producing in Argentina what is sold there. This is in line with one of our values, which is the importance of consuming local and artisanal products”.
Regarding her experience being an Argentine entrepreneur in Spain, she says that “it has its pros and cons”. “The first thing you notice is the lack of a network of contacts to provide you with information. In our first season we had problems with one of the suppliers and it was very difficult for us to solve it because we did not know the legal and particular issues here. Everything is learning. On the other hand, the fashion industry in Spain is more developed, so there is much more competition than in Argentina. from the positive It’s been two years now where as self-employed the state gives us access to cheap productive loans that add up a lot and allow us to expand the business or make better decisions”.
Source: Ambito
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