Everything you need to know about the food processor with 20 functions and 70,000 recipes

With this high-tech food processor you can mixing, steaming, grinding, weighing, stirring, grinding, beating, emulsifying, heating, kneading, cooking and chopping endless foods, and the most requested recipes.

The construction of the Thermomix Experience Center premises required an investment of $180,000 and its objective is to provide a complete brand experience to those who visit the store physically or also participate in live classes and activities, via networks, which will take place during all the hours the store is open. Thermomix has another 4 stores and stalls in Alcorta Shopping, Carrefour Salguero, Nordelta Centro Comercial and Córdoba Shopping. The next openings point to 2 locations in the interior of the country.

“The opening of this space is directly related to the growth plans of Argentina and Uruguay; two countries that at a global level demonstrated enormous resilience in the face of the pandemic and where the margin for growth still does not have a defined ceiling. We are beginning a new stage, where meeting face to face with customers will allow us to improve our sales process. It is proven that the direct experience of the client with our products is irreplaceable and we are creating one of the best spaces in the world to further progress in the relationship with them”, he commented. Beatrice Macayageneral manager of Thermomix Argentina and Uruguay.

How to be a seller of the Thermomix food processor in Argentina?

During the inauguration of the new premises; the general manager of Thermomix Argentina and Uruguay, revealed the 6 keys to direct sales that lead to successful commercialization of the food processor:

1. All sales agents own a Thermomix. The robot sellers use the robot at home and know it inside out. You cannot be a Thermomix sales agent without having bought or being in the process of acquiring the kitchen robot.

two. The sale must follow an orderly and regulated process. It is about instructing in a methodology and at the same time providing the tools that accompany the sale. Skipping a step is always a risk. Something similar to the flight manual that pilots must review before taking off. In order not to forget any aspect, they read the manual while they carry out the point-by-point check. They cannot advance to the next point without checking the previous one.

3. A clear and advantageous system of commissions as a reward for effort. Whoever works must feel that he receives a consideration for his sale. It is also an important incentive to want to repeat the sale.

Four. Create categories of sales agents. In Thermomix those who sell more are highlighted. Progress has to be identified and open the door to greater benefits, which are not just money but training, incentive trips, outings that Thermomix usually organizes with the best sellers.

5. Provide the product immediately. Once the person has paid for the product, they cannot wait long. In Thermomix the product is delivered on the same day or up to 3 days according to the shipping distance.

6. Continue the link in the post-sale. The results of monitoring each client are evident. Many sales agents have the opportunity to multiply their sales when a person happy with their purchase recommends their circle of friends and acquaintances to live the same experience. Thermomix has a very present sense of community and the after-sales link helps the person who bought to integrate faster into the user community.

Next, Beatriz Macaya provided details of the sales methodology in response to the question: How does Thermomix sell its food processor?

Thermomix bases its business strategy on a direct sales model, starring people who are related to their direct or close friends to set up a meeting in which a product demonstration is carried out, guided by a sales manual that leads the interested party to “discover”, step by step, how the various features and functions of the food processor can change your life.

During the demonstration, the participant is invited to cook with the robot and see its potential for use with their own eyes. In this way, you will be able to choose the one you want from the robot’s touch screen, among the 70,000 recipes, and you will be guided step by step to cook it.

All this is done with the assistance of the sales agent who accompanies the entire process. While this is taking place, conversations are usually started around the organization of meals at home, healthy habits and quality of food. The demonstration ends with a tasting of some of the dishes that they cooked together. But the link continues for months if the participant decides to buy the robot. The follow-up of each case in the post-sale is one of the keys to this sales system.

In Argentina, Thermomix has an extensive network of 1,200 sales agents distributed throughout the country so that anyone, no matter where they live, can access a demonstration near their home without having to go to a store.

Numbers that prove the good results in direct sales

• From 2017 to date, Thermomix sold 13,172 kitchen robots in Argentina.

• 70% of this total were delivered after the strict quarantine, between May 2020 and August 2021, a period in which there was an unexpected sales boom, due to accumulated savings and the intensification of tasks in the kitchen of families. Argentines.

The local sell-off triggered by the pandemic had a global impact. Argentina ranked third in year-on-year growth in sales (2019 vs. 2020) and was awarded at the 2020 Annual Distributors Convention, the event where all the world’s distributors meet and which took place in Dubai. The results that took it to the podium include: annual sales of 3,300 robots, a turnover of 618 million pesos and a difference of 141% percent in volume compared to 2019, the year in which it sold 2,340 robots.

Argentina during 2021 achieved sales of 4,361 robots and an annual turnover of $1,095,100,000 but, even more importantly, a business volume growth of 33% over 2020.

Regarding the first half of 2022, the volume of business is 28 percent higher than the same period in 2021. With sales of 2,288 robots so far this year, the planned goals were exceeded and now it is sought to close the year with sales of 8,000 units.

By the end of 2021, there was an increase in the number of sales agents, which now total 800, distributed throughout the country. The Thermomix direct sales system, which is based on personal contact, makes it easy for many people with personal skills and without the need for a university degree to join the task of selling the robot and earning an income according to the results. . Basic sales commissions start in $36,000. But, in addition to the economic benefits, there are the qualitative incentives, the agent joins a team with a strong sense of belonging where values ​​and experiences are shared that improve their abilities and access constant incentives for their effort and results such as monthly prizes. , training and pleasure trips.

Another indicator that reflects the growth of the company is the team of 62 people that today make up Thermomix Argentina and Uruguay. From maintaining a group of 12 people at the helm of management for two initial years, to also assuming the operation in Uruguay and facing the pandemic with a sales boom in Argentina, the company was completely transformed. Positions were created and professionalized to increase market share. In part, the opening of the Thermomix Experience Center is a consequence of an expansion of the team.

11 milestones that mark the local history of Thermomix

Within the framework of the fifth anniversary of the arrival of Thermomix in Argentina, celebrated in May 2022, Beatriz Macaya highlights the following milestones achieved that describe the trajectory of the brand in the country:

• 2017 – Reception of the first container in Europe with the first 198 model TM5 kitchen robots. Opening of the first store in Retiro and the second in Palermo.

• 2018 – “Best Market Opening” Award for Argentina. Recognition from the parent company for the world record sales of the first 1,000 robots after the opening of the first store. In 11 months, without online sales and with just two stores, Argentina claimed this record. (In 2021 Uruguay lowered this mark to 10 months)

• 2020 – Opening of the first store in Carrasco, Uruguay. Both Argentina and Uruguay won global recognition as “Platinum markets” at the 2020 Annual Distributors Convention held in Dubai. Argentina receives an award for being positioned third in the world ranking of distributor sales and Uruguay for setting the new sales record of 1,000 robots in 11 months and being the new “Best Market Opening” operation, improving the Argentine brand in 2018.

• End of 2020 – Opening of stores and stands. Thermomix adds brand presence in the Nordelta, Norcenter, Alcorta Shopping, Carrefour Salguero and Córdoba Shopping malls.

• 2021 – Argentina receives recognition at the Annual Distributors Convention as the country with the “Highest rate of recruitment of Sales Agents in 2021 in Latin America”, for adding a total of 1,278 new agents vs. 537 in 2020.