games and happiness
The Internet, the platforms and the pandemic have impacted the use of free time, keeping families more time at home, but multiplying the entertainment offers within it. Because of this, board games and card games once again play a role in enjoying quality time and fun.
Board games create more intimate environments, whether in the tranquility of a house, in a neighborhood cafe, in a gastronomic “gathering”. They group people in a space that creates closeness and where sharing becomes the axis of the meeting, where there is quality time, activating the springs of happiness.
In an era characterized by the digital environment, games fill a social need in a world of screens and big data: a fun excuse to be with other people and be happy.
Campaign “Save the Truco”
“Cinzano has a strong historical link with Argentine society. To such an extent, that in the last brand health report carried out by Kantar on September 21, where the opinion of consumers is taken, the attribute of “inheritance” in Cinzano performed 30% above the average. It is no coincidence, since since its inception, it has been present in popular sports, in traditional gastronomy as well as in still lifes and vermouth bars throughout the country”, he highlights. Guido Iezzi, Cinzano Brand Manager at Campari Group Argentina.
This campaign aims to make the trick and its codes visible, which in all cases entail that complicity between friends that is one of the identity hallmarks of the brand. ¨Let’s save the trick¨ is also based on data provided by the Argentine Trick Association.
¨It is estimated that just over half of the population between 12 and 70 years of age, of both genders, knows the trick as a game of cards. Among them, the frequency with which they play it is dissimilar and it is usually closely related to meetings or meals with friends, and also to summer and the beach¨, the Association highlights.
¨Perhaps, in most of us, it was a legacy that we received from our grandparents when we were just beginning adolescence. There are other cases that came later in life. From ASART, our main intention is that the trick does not die and that is why for some time now we have promoted its revaluation and consideration as a sports discipline¨, they highlight.
Previously the trick was associated more with men than with women. A change of habits is in sight in this sense, since today it is common to find groups of friends playing tricks in their social gatherings. And here social networks play an important educational role.
And if we are talking about Argentine cultural exponents: the great Jorge Luis Borges even said that the trick “is the most ingenious and complex card game created by man.”
The society of the 21st century, trapped in the interruption of the mobile phone and hyperconnected to social networks, needs space to breathe freedom, leisure that is disconnected and shared with people. This century faces the challenge of preserving quality analog time, individually and in groups. And board games are essential to build this space, the public senses it and, when they try it, repeats and extends the culture of the game.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
