Boehly’s name had already been flying over the negotiations since last May, when the association announced that it was probing possible buyers of the awards in a search to breathe new life into its relevance in the US industry awards circuit and reverse the consequences of the series of controversies that has accumulated for almost a year and a half.
At that time, its managers made public through a statement that they would form a special committee to determine the interest of third parties in the organization’s assets to “optimize their value” and “continue improving their position in the market.”
“As we announced last year, we began a process of change and transformation targeting issues of diversity, governance and conduct. As we continue in that process, we are moving into the phase of determining the best course of action toward fulfilling our mission, especially how to achieve optimal financial and commercial growth for the Golden Globes brand in the future”, explained on that occasion the president of the association, Helen Höhne.
Now the HFPA resolved to transfer ownership of the Golden Globes a Eldridge Industriesan early decision given Boehly’s long-standing relationship with the association thanks to the involvement of the company’s subsidiaries in hosting the awards broadcasts.
According to the information released so far, Eldridge Industries will create a new company that acquires all the rights and intellectual properties of the Golden Globesand will be in the position of “supervising the professionalization and modernization” of the awards, which will bring changes within the structure of employees of the company.
As part of the transition, new voters will also be added to the Golden Globes to increase “the size and diversity” of the members who choose the award winners year after year.
The news inside the HFPA They come as a result of the several occasions in which their members were at the center of a string of scandals, claims, campaigns and even boycotts in an era marked by social demands on racial and gender diversity that has long worried shows. traditional Hollywood that struggle to hold the attention of the already renewed audiences.
In that sense, the real trigger that led those in charge of the award ceremony to launch this type of higher-caliber measures was the sabotage of studios and production companies to the last installment of the Golden Globeswhich took place on January 9 privately and without its classic transmission through the signal NBC.
It is that the renowned American chain was the last to get on a wave of repudiation and suspension of links that other firms such as Amazon Studios Y Netflix in response to the inaction of the HFPA to correct its inclusion deficit.
Months earlier, the organization had been criticized for its lack of African-American and women members, but its promise to put together a reform plan, which included a 50 percent increase in membership in a year and a half , it was not enough.
Although last October the association added 21 new names to its list under the umbrella of these new guidelines, the decision of the NBC was firm and the Golden Globes were held without a live broadcast.
Source: Ambito
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