Free HBO? Warner Bros. Discovery looks at that possibility.

Free HBO?  Warner Bros. Discovery looks at that possibility.

The head of Warner Bros Discovery, David Zaslavsaid that once the service streaming integrated subscription is “firmly established in the market, we see real potential and are exploring the opportunity of a FAST or free streaming with advertising [TV], an offer that would give consumers who don’t want to pay a subscription fee access to great library content.” The potential FAST service would also act as an “entry point” to increase consumer sales in the paid combo HBO Max-Discovery+he added.

The content on Warner Bros. Discovery’s potential FAST service “would be totally different from the content that will be on our premium offering,” he told analysts. JB Perettepresident and CEO of streaming and gaming Warner Bros Discovery. “There’s a lot of content that wouldn’t necessarily make sense in a premium product that might make sense” in an ad-supported free streaming tier, he added, saying WBD has a library of more than 100,000 episodes in its combined portfolio. .

Perette said that Warner Bros Discovery will provide more details about its potential FAST plans at an investor day planned for late 2022.

In the US, the highest consuming FAST segment includes pluto tv of paramount (with a strong presence in our region), tube of Fox, freevee of amazon (previously IMDb TV) Y Roku Channel.

Source: Ambito

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