“Brands must have a positive impact on their consumers and not only carry out activism during Pride Month, but must have a strong commitment to adhering to social causes that transcend the message they give because they also impact the internal culture of the company. the company. Working on these values is a variable highly valued by the new generations with an effect on engagement. It is not something that only involves the people of the community but all the people. Inclusion is systemic”, comments Cintia Gonzalez Oviedodirector of Bridge The Gap.
As part of these initiatives, on August 18, a regional and open conversation space will be held, to reflect and obtain tools that facilitate carrying out a true cultural transformation of organizations in LATAM. To give it regional momentum, the initiative has the support of the most relevant international organizations, the National LGBT chamber of commerce (NGLCC) and Out & Equal Global Initiatives in order to identify and act on opportunities to promote diversity and equality. equity for people LGBTQ+.
“The commitment that we assume, together with Bridge The Gap, aims to explore new paths that favor the inclusion of LGBTIQ people in companies. It is necessary to go deeper into the subject, in a committed and professional manner, with the purpose of generating a more egalitarian view of society and an authentic cultural transformation in organizations”, he affirms. Paul DeLucaPresident of CCGLAR.
It is our commitment to #prideallyear
They will lead and moderate the conversation:
- Cintia González Oviedo, CEO of Bridge The Gap
- Pablo De Luca, President of the CCGLAR
- Gustavo Noguera, Secretary General of the CCGLAR
Participation of international organizations:
- CV Viverito, Associate Director, Out & Equal Global Initiatives
- Erasmo Sánchez Herrera, Director, Global Division at National LGBT Chamber of Commerce (NGLCC)
DIARY:
Date: Thursday, August 18
Time: 2:00 p.m. Mex. /3:00 p.m. Chile / 4:00 p.m. Arg.
Requirement: Pre-registration
Registration link:
https://www.eventbrite.com.ar/e/y-tras-de-la-talk-lgbtq-que-tickets-394294785317
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Source: Ambito
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