After his shocking slap in the face at the Oscars, Hollywood star Will Smith is no longer one of the most popular actors in the USA.
The slap that the whole world saw, summed it up the US media. At the 94th Academy Awards, Hollywood star Will Smith (53) stormed onto the stage in March this year and slapped comedian Chris Rock (57) in the face. He had previously cracked a derogatory joke about Smith’s longtime wife Jada Pinkett Smith (50), who suffers from hair loss. As the US industry magazine “Variety” now reports, Will Smith’s reputation and reputation have suffered significantly as a result of this action. As a result, his popularity ratings have plummeted.
Before his slap in the face, the star from films like “Independence Day”, “Men in Black” or “I Am Legend” was constantly among the “five or ten best rated actors” in the USA, as “Variety” writes. This rating is based on the so-called “Q Scores”, a scale of actors’ popularity that has been collected every six months by the market research company Marketing Evaluations since the 1960s. Here, Smith dropped from an “outstanding” score of 39 in January 2022 to a rating of just 24. “Q Scores” Vice President Henry Schafer describes this development in “Variety” as “a very significant and steep decline”.
Will Smith’s acting career has already taken a tangible toll
For Hollywood studios, the “Q Scores” mentioned here play a significant role in casting and production decisions. It is therefore assumed that an actor who is perceived as likeable and attractive by the population is also able to attract potential viewers to the cinemas.
Will Smith is already feeling the negative effects of his infamous slap in the face. that the planned sequel “Bad Boys 4” is on hold for the time being. The slavery drama “Emancipation,” which Smith has already filmed for the Apple TV+ streaming service, has still not been given a start date.
Incidentally, some of the most popular US performers in the “Q Scores” mentioned here include Tom Hanks (66) with a score of 43, Keanu Reeves (57) with a score of 37 and Dwayne ‘The Rock’ Johnson (50) with a score of 36 .
Source: Stern
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