Celebrities like Sylvie Meis and Natascha Ochsenknecht are leading the way, and more and more people are following them: Small beauty interventions are no longer taboo, but have become normal for many. The “docboom” chain is one of the trendiest providers on the market. CEO Roald Christoph on the democratization of Botox, new ideals of beauty – and whether it all really has to be.
Nina Ponath
Mr. Christoph, cosmetic procedures used to be hidden, what wasn’t obvious was good. That doesn’t seem to be the case for your salons, considering their location.
As a rule, nobody is ashamed of us. That’s not even possible, because our practices are, as you indicate, in busy parts of the city and have large shop windows that are very visible. In Berlin near Kurfürstendamm, in Düsseldorf on Königsallee and in Hamburg on Mühlenkamp. Cosmetic procedures are no longer hidden on the 3rd floor, but are visible to everyone.
Source: Stern
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