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In this sense, in addition to a pavilion and an auditorium for exhibitorsand other scenarios where they will be offered talks related to different aspects of music production, are programmed live showsWith the presence of Bersuit Vergarabat, Flor Paz, Pablo Lescano, La Joaqui, Arde la Sangre, Luciana Jury and Florianamong others.
The first day will even be closed to the general public and will be exclusive access for those who carry out their activity linked to the entertainment industry, so that different exchanges can take place. The production and the technology They will be the two axes on which the actions of that day will be organized.
While on the 10th and 11th the doors will open to the public -tickets can be purchased for one of the days or a subscription for both through the laruralticket page-, for which there are also plans to instrument talks and clinicsamong other experiences.
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The Music Fair
On the Main Stage, in the open air, between 1 and 8 pm each day, ten national bands and soloists will perform. On Saturday it is expected Tamboreras, SER, Luciana Jury, La Joaqui and Pablo Lescano; while on Sunday it will be the turn of Florian, Flor Paz, Arde la Sangre, Lara 91K and Bersuit Vergarabat.
In addition to the Main Stage, there will be a space showcasewith live shows by emerging artists, in which they will be Nani Bargiano, Marina Will, Faro, Amorina and Cam Beszkin, among others. There will also be an auditorium called La Feria de la Música, where experiences related to production and technology will be shared.
There, the drummer of Eruca Sativa and producer, Gabriel Pedernerawill talk about his work on the album “Lebon & Co. 2”of imminent release; Charo Bogarinin his capacity as Vice President of the National Institute of Music (Inamu), will give a talk on the stage quota law; and the sound engineer, Adrian Tavernawill reveal stories of his work alongside soda Stereo.
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The Music Fair
For their part, the musicians and producers, Terry Langer and Luciano Farelli, will expose on automation of live shows. While Andres Mayo and Martin Muscatello will reveal issues related to Dolby Atmos technology.
The Exhibitors pavilion and auditorium will be the place where you can take contact with instruments and products that are part of the music industry. In addition, information can be accessed through different talks.
And they complete the show: an Institutional auditorium reserved for the entities involved in the Fair -such as the Argentine Chamber of Musical Instrument Manufacturersthe companies Globant, Enigma and Ditto Music, Sony Musicthe Inamu and the Cultural Institute of the Province of Buenos Aires– can develop talks.
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The Music Fair
As can be deduced from the comments of the participants and the proposed activities, this new edition fundamentally aims at a greater synergy between the private and public sectorsas well as to the formation of a large chamber that brings together its main actors.
Emerged in 2017 from the merger of different companies with luthiersthe Fair maintained from the outset the firm conviction of strengthen local industrywhich is why he established a differentiated rate between national and international exhibitors. But, in this return to presence, after the coronavirus pandemic, it goes further in its desire to consolidate the activity.
Source: Ambito

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