In addition to this genuine support, for the galleries that participate for the first time or that come from Utopia and Factor, there is a new subsidy scheme that ranges from 40% to 25% of the total stand. Meanwhile, in the Utopia Category, young galleries and experimental projects must pay for a stand of 18 m2, a total of 170,000 plus VAT, while 25 m2 amount to 255,000 pesos plus VAT.
In order not to lose the mystique and safeguard the memory of an institution with more than 30 years of history, the Committee of former presidents was created, made up of Fito Fiterman, Alejandro Corres, Juan Cambiaso, Mauro Herlitzka, Facundo Gómez Minujin and Amalia Amoedo.
To stimulate the market, the museums will make the first purchases before opening the Fair. This year the chosen ones are: the Pompidou Museum of Paris, CA2M Dos de Mayo Art Center, of Contemporary Art of Chicago and Dallas Museum of Art; Modern Museum of Buenos Aires, of Fine Arts Dr. Juan R. Vidal from Corrientes, Franklin Rawson from San Juan and Emilio Caraffa from Córdoba; Museum of Contemporary Art of Buenos Aires, Klemm and Malba Foundation. The Argentine government provides tickets and hotels for the delegations. But the money for the acquisitions was raised with the support of private patrons. They guarantee the purchase of Argentine art and its presence in the main museums of the world, in addition to the national ones.
The selection of the galleries was carried out by a committee made up of Carlos Huffmann, artist and director of the Art Department of the Torcuato Di Tella University, Nancy Rojas, a member of the Malba curatorial team, and the gallery owners Nora Fisch, Herminda Lahitte and Antonio Town.
A large fair demands the participation of foreign operators, and Maia Güemes, head of communication at arteba, said: “After the pandemic, the galleries of the world reconsidered the number of fairs to participate. Also, all the fairs, including Art Basel, became more local or regional fairs. We aim to once again have more presence of regional galleries”. Although there are not so many foreign galleries, visitors from our provinces and neighboring countries, Brazil, Chile and Uruguay, which, like Argentina, have a long weekend at the Fair.
The new times pose complex situations, the recipes of the past no longer work and the criteria and analyzes must also be new. If you aspire to create a market that encompasses neighboring countries, it is necessary to equate the administrative and legal frameworks, in order to close good agreements.
For the rest, the art books are going to be on the Editions Island, in charge of the PROA Foundation and coordinated by Alejo Ponce de León, who is largely responsible for defining in his talks in the Auditorium Program, “the link between artistic practice And thinking”. Then, “Exploring the Abyss”, the cycle of Art and Technology (web, digital art and FTS) will be coordinated by Jimena Ferreiro. Finally, the talks of La Nación with curators and artists close the cycle. The meeting at Malba closed with the appearance of several characters from the arts of our provinces through a video.
Source: Ambito
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