The US rapper Kanye West is now known for his occasional outbursts of emotion. Having already ended cooperations with Nike and Adidas, he has now also given up the fashion company Gap.
That was probably nothing: The partnership between US rapper and fashion designer Kanye West and the fashion company Gap ended before it really started. “Our agenda didn’t match,” the star rapper said. who only calls himself “Ye” on Thursday (local time) on the US broadcaster CNBC. “Everyone knows I’m the leader, I’m the king,” West proclaimed. “A king cannot live in someone else’s castle. A king must build his own castle.”
Gap boss Mark Breitbard confirmed the end of the cooperation in a memo to employees quoted by CNBC. However, the existing product range is still to be sold off. Actually, the partnership should have run until the end of 2026.
What Kanye West Had Planned With Gap
Gap and West’s Yeezy brand announced their deal in June 2020, causing a stir in the fashion world. West, who had already entered into successful partnerships with the sporting goods giant Adidas and previously also with its big rival Nike, said he wanted to offer his Yeezy products at Gap at lower prices and thus make them affordable for the general public.
But the partnership never really took off and was accompanied by many tensions. A blue jacket came out as an online release in 2021, later a hoodie. Just this summer, a limited collection came to the Gap stores, which was developed together with the French luxury designer brand Balenciaga.
Kanye West also has problems with other fashion companies
West has also repeatedly complained about the partnership with Adidas. The eccentric US superstar accuses the German sporting goods company – like Gap – of not having kept to agreements and contracts with him. In general, he does not feel sufficiently involved in decisions and demands more influence.
West also accuses the partners of copying his ideas and using them for their own branded products. Adidas was recently concerned with a sandal design that West described as an “obvious copy”. Adidas has so far kept a low profile on the conflicts and allegations.
It is far from the first public appearance in which West chooses bizarre words for his concerns. The US rapper repeatedly hits the headlines with his eccentric emotional outbursts. The reason for this is his bipolar disorder. However, West also sees them as the source of his creative vein – and therefore does not want to be treated.
Source: Stern
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