“We had two tough years – so the whole industry,” says Anna Tostman. “All the better that it’s now possible to celebrate again. And I have the impression that people really want to,” says the boss of the traditional company of the same name in Seewalchen am Attersee. She noticed that customers attach even more importance to high-quality materials and classic workmanship than was previously the case. “Many think ahead and say to themselves: If a party is cancelled, I can wear it in the years to come and still look smart with it.”
These are the costume trends
Speaking of looking good: Absolute no-gos for the traditional costume expert are zips and polyester. And which shoes do you choose? “It depends on the type and the occasion,” says Anna Tostmann. “At work I like to wear sneakers with a dirndl, but of course that’s not possible at a nice wedding.”
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During a tour of the traditional costume shops in Linz, the OÖN asked how to make a good appearance at all the folk festivals in the state. The trends for autumn:
Velvet: The material most in demand for dirndls is definitely velvet. Gentlemen are wearing felted jackets this autumn.
The blouses are – as in previous seasons – high-necked and preferably made of lace.
Brand new are dirndls in black (seen at Sportalm), and the blue print models are also more popular than they have been for a long time.
With the colors berry tones are in trend – and green. “Especially sage and olive,” says Harriette Lieb, head of Thalbauer Trachten in Linz.
As an accessory you wear a wide headband this year, preferably made of velvet and/or braided. It goes well with loose hair and braided hairstyles.
New and sustainable in the Heimatwerk
“Nigl Nogl almost like new” is the name of a campaign by the Upper Austrian Heimatwerk for more sustainability: “From now on you can hand in old traditional costumes in the shop on Linzer Landstraße – and in return you will receive a voucher for a purchase from us,” says store manager Maria Huber. The worn clothes are then offered for sale in a separate second-hand corner. The idea behind it: “So many people have a costume at home that no longer fits and just hangs in a box. That’s a shame.” The traditional costume project will be presented this weekend at the folk culture festival in Molln.
Source: Nachrichten
