Taking this trend into account, large companies joined the plant-based wave and took advantage of innovative options to meet this demand. This is the case of Mostaza, the second leading fast food chain in Argentina, which became the first brand in its industry to present vegetarian and vegan alternatives on the market. Through an alliance with Not co, in August 2021, the “Mega Not Burger” line was presented, becoming the third best-selling product line in the country.
Leandro Castorani, Commercial Director of Mostaza, details: “Since its launch, the Mega Not Burger line increased the brand’s sales by 80%, today accounting for 13% of total turnover.”
Matías Latugaye, Country Manager of NotCo Argentina, comments “The collaborative work to expand the plant-based proposals in Argentine fast food that we started with Mostaza in 2021, has marked a milestone not only for the company but for the whole plant world. based. Today, according to the latest Kantar study, approximately 40% of Argentines are aware of plant-based products and show interest in their consumption. And as allies we continue working to bring the public closer to new and delicious ways of accessing meatless proposals throughout the country.”
According to a study carried out in 2020 by the consulting firm Opinaia in Argentina, 79% of the people surveyed said that they are very or somewhat interested in consuming food made from plants and vegetables. And likewise, a study by Kantar reveals that the young public is the one that most seeks this type of option, while people aged 50 and older do so to lower their meat consumption with similar or healthier alternatives.
Online, Castorani added: “We continue to work to expand our portfolio with meatless options. We were pioneers with this product in the country and we want to continue making a difference, generating value proposals adapted to new trends and consumption habits, building from products that bear our stamp, with the flavor, quality and authenticity that characterizes us as brand,” added Castorani.
For this Vegetarian Day, from Friday, September 30 to Sunday, October 2, Mostaza invites its customers to enjoy its Mega Not Burger line with 50% discounts at all locations in the country, being in some provinces the only vegetarian option and vegan among fast food chains.
The benefit will apply to any of the 4 different varieties of combos in the line: Mega Not Burger Deluxe, Mega Not Burger Classic, Mega Vegan Not Burger and Mega Not Burger Cheddar in the Delivery sales channels and through the Mostaza app
Source: Ambito
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