Argentina is a market made up of nearly 300 gin brands. According to 2020/2021 records, this spirit occupies 4% (considering the supply of domestic and imported products) of the total spirits segment. National invoice products make up about 72% of the offer. The remaining 28% is made up of imported Gin. 13% of the total sale of gin in Argentina is represented by products from the Premium, Super Premium and Ultra Premium categories.
consumption data
The demand for premium beverages is not only seen at the level of consumption at home, but it is also impacting the bar experience, as customers show an attitude of both greater knowledge and more adventurous when trying new options. of cocktails
The categories of spirits that are going through this phenomenon of premiumnization include gin, but also tequila, mezcal, dark rum, whiskey and single malts.
Reduce alcohol content
The “curious about sobriety” – that group of consumers who are intrigued by the full spectrum of cocktails from 0 to 50% alcohol and who want a greater variety of options – will be increasingly nurtured during 2022 and beyond, predicting continued growth of cocktails from low alcoholic content. However, people’s curiosity goes beyond alcohol-free and low-alcohol cocktails, as the demand for unique cocktails is also on the rise.
¨The reasons that make the Gin Tonic one of the most requested cocktails in bars is that it has a low alcohol content, it is refreshing, easy to serve, easy to replicate, with very little margin for error¨, he explains. Ferrery.
Source: Ambito
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