“Poured, not stirred” – that is the motto that stands above the new Schüttflix calendar for the year 2023. It is the fourth time that Sophia Thomalla has posed for it. No wonder: the 33-year-old is a co-partner and brand ambassador of the company, which offers a digital platform to bring producers, forwarders and customers of bulk goods together.
This year, the daughter of actress Simone Thomalla got some prominent support: none other than soccer world champion Lukas Podolski made himself available for the shoot, for which photographer ANDRA was artistically responsible.
Sophia Thomalla and Lukas Podolski
There is a special reason why “Poldi” is making his debut as a calendar model: the footballer will be the face of the start-up’s internationalization campaign. Thomalla had prepared the new partnership a few months ago with a PR campaign: the moderator had 13 tons of sand unloaded in front of Podolski’s sports park in Bergheim in the Rhineland. She had previously ordered the truck via Schüttflix.
Shortly thereafter, the company made the cooperation public in a press release: “Schüttflix is pleased to be able to sign world champion Lukas Podolski as a new partner for the markets of Germany, the Czech Republic, Austria and especially Poland,” it says.
Podolski should help “in building the platform in the new markets”. Whether he succeeds remains to be seen. But it can already be said: “Poldi” cuts a fine figure as a calendar model.
Source: Stern
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