Allegedly, Europe has missed the connection with digitization. Allegedly, the digital world is dominated by Amazon, Google and Facebook – just like Nokia, Kodak and MySpace a few years ago. “Google has no future at all,” says digitization expert Christoph Holz with a daring thesis. Wood will talk about this “illusion of the factual” on Monday, June 28th, at the OÖNachrichten business academy in Linz’s Brucknerhaus (all information and registration options at 24hoursworlds.com) speak.
According to Holz, digitization is the transformation of all technology into information technology. To claim that this change is just a “fourth industrial revolution” is “at best Bullshit 4.0”. Hence the title of the lecture: “Bullshit 4.0 – or the rediscovery of entrepreneurship”. Because the digital revolution is not a fourth industrial revolution, but its end, according to Holz, computer scientist, start-up founder and aerospace engineer.
We will still have to work in the future: If a job disappears due to digitization, it was not made for people from the outset. Boring routine activities will disappear. Artificial intelligence will help us to concentrate on the essentials: customer relationships and innovation. Digitization will also bring more personal responsibility.
In his lecture, Holz will also explain why the days of large corporations are over: Because the digital future clearly belongs to the small, agile companies that are directly with customers online and offline.
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