“The pandemic, and the turn of consumers towards digital, gave us the push we needed to increase not only our community, but also the restaurants and venues with which we work, which needed external support to deal with changes in how to connect with your audience affirms Calvagna, who also has a 360º marketing agency specialized 100% in gastronomy, where he manages the communication in networks of more than 60 restaurants both nationally and internationally.
With the support of more than 5 million users who are constantly searching for gastronomic proposals and the know-how of 5 years of experience in the viral communication sector on social networks, Club del Bajón is committed to viralization based on trends and user engagement.
The success is not only reflected in the number of followers (his recently launched Tik Tok account reached 1.6 million followers in less than a year), but also increased his billing by 200%.
“When I created Club del Bajón, I had the objective of recommending different gastronomic options in Buenos Aires, but I quickly detected a clear demand from my community: the need for discounts and new proposals”, explains the entrepreneur, who later went on to develop his own dishes together with the different businesses, under the name of “Línea Bajonera”. These menus aim to be innovative, attractive and, above all, “Instagrammable”.
This year, Calvagna not only launched Morfy, an app that in less than 1 year already has 200,000 downloads and more than 20,000 users who use it monthly to go out to eat, but also added to the team Juani Caffa, an economist who will be in charge of expanding the business internationally. also entered hannah rodriguez in the marketing agency as operations leader and Calvagna projects the development of parallel business units (such as Darks Kitchens, Franchises, etc).
“Club del Bajón is characterized by constantly reinventing itself”, Thomas expresses and announces: “Soon, we will launch our channel of official recipes, where we will show the preparation of easy and quick meals so that the community can enjoy it at home, and with our app we hope to expand in the region.”
Source: Ambito
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