“The spectacular worldwide performance of ‘Smile’ demonstrates what is truly possible when you deliver a brilliantly catchy marketing campaign in addition to a masterfully realized high-concept horror film,” said Chairman and CEO of Paramount Pictures, brian robbins. “Thank you to all of our creative partners, director Parker Finn, the incredible cast, and our best production, marketing, and distribution teams for creating a communal entertainment experience that movie-loving audiences can only find in theaters!”
Ticket sales for Smile is especially impressive because the film was not initially expected to be shown in theaters. The film, starring sosie bacon (daughter of kevin bacon Y kyra sedgwick) as a therapist who is plagued by hallucinations after witnessing the death of a patient, she was commissioned by Paramount+. But once the film was widely accepted at test screenings, the studio was encouraged to abandon streaming in favor of a full theatrical release.
The “brilliantly catchy marketing campaign” Robbins refers to includes the studio’s decision to hire actors to sit behind the plate at televised Major League Baseball games while flashing eerie, unsettling smiles, which went viral online. before the film was released in theaters.
Smile continues an excellent box office run for paramountwhich has marked in 2022 with “Top Gun: Maverick”, “The Lost City”, “Scream” and “Sonic the Hedgehog 2”.
Source: Ambito
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