Flow’s top 10 is headed by “El primero de nosotros”, a Pramount and Telefé (Viacom) series headed by Benjamín Vicuña that once again put fiction at the top of the ratings; followed by “Game of thrones”; “Last first day”, by StoryLab; “Love without limits”, Peppa pig”, “The good retirement”, by Kuarzo; “La Lola”, “Married with children”, “Victoria” and “Halo”.
HBO Max paid more for classics like “Friends,” “Rick and Morty” and “Big Bang Theory” than for new releases, except for the “Game of Thrones” spinoff, with the release of “House of the Dragon.” That company, which is part of Warner Discovery, will transform again and bring Max back to the streaming service until the end of 2024 in the United States and will have an agreement with Amazon. The details for Latin America will be defined in the coming days. In Argentina, 93% of Argentine internet users consume audiovisual content through streaming, that is, 10 million homes that have an Internet connection, according to the latest indicators. That equates to 20% of the total population.
The survey carried out by Carrier y Asociados highlights that Netflix continues to be the most mentioned streaming channel, by 84% of users, although it is also noted that during 2022, when it returned to normality, consumption fell compared to previous years. . That is to say, the bubble of the platforms burst and led to changes in the strategies of the companies.
According to Kantar Ibope, two out of three Argentines are subscribed to a streaming service, which is accentuated among those under 35 years of age, for whom the percentage of subscribers rises to 80%. This figure exceeds that of radio and closely follows the indicators of broadcast TV, the most popular of all, whose penetration is around 90%. Local consumption exceeds the largest number of Latin American countries except Brazil, which equals or exceeds the high Argentine rates.
General satisfaction on the part of users in relation to streaming content was verified, which implies a guarantee for companies in relation to customer loyalty. However, the marketing rules that apply to this activity differ from other mass consumption items such as radio, TV or cable. Although 95% of those surveyed said they were very satisfied with the content on their platforms, 47% admitted that they would change their subscriptions, as a consequence of an era dominated by networks, which play a determining role in cultural consumption.
Another important factor in the volatility of audiences is that the user goes in and out of streaming services for a particular series, as happened with “This Is Us”: it moved subscribers from Fox Premium to Amazon and finally to Star Plus . That platform had “El encargado” with Guillermo Francella, which added a little more “swallow” subscribers.
When asked if inflation would push them to get off virtual entertainment, the majority assured that it is one of the three aspects in which they choose not to save: education, food and streaming. After the pandemic, which led global technology companies to millionaire records in use, sales, profits, and valuation, the bubble burst during a 2022 that saw drastic transformations in strategies. While in the pandemic, leisure time in front of the screen multiplied due to isolation, the trend of use and abuse of streaming, gaming and networks changed from 2022.
Netflix faced fierce competition that brought together a dozen subscription alternatives, and even the slow progress of free options. This is the case of IQiyi, the Chinese platform that works for free and without the need to have an account, although it has ads in the free option (such as Spotify, YouTube and many others), which must be paid to belong to the premium to avoid advertising.
IQiyi has a large collection of series and movies from the Asian country in the original language with subtitles, and also from other continents. Another disadvantage if you don’t pay the premium is the maximum resolution that is limited to 720p. More free platforms: Tubi TV or PlutoTV, which are comparable to cable TV since they have 250 live channels for free. Like the previous one, it contains advertising in all its transmissions. To use it, it is only necessary to enter the platform’s website and tune in to the channel you want to watch, without the need to register.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
