It is an opportunity for the private sector and the State to get to work on what really matters, since the demand, one of the very serious problems caused by the pandemic, has been resolved and state assistance is no longer necessary.
Today the eye should be on the quality of tourist destinations improve and project on an international level. It is time to activate a national tourism project that allows us to consolidate ourselves as an enjoyable destinationrich in experiences, enhancing the extraordinary natural resources and the cultural riches that we offer, in a coordinated and unified manner where the tourist routes have a quality common thread. Where all Argentines feel like a destination worth visiting, and thus contribute from the industry to combat poverty and unemployment, allowing social ascent with training and strengthening the culture of service and work.
The first thing we must define as a destination country is what model we want to build, and if we will be able to not fall into easy formats. There are two alternatives:
- Being a planned and integrated country that understands tourism as a way of life, as countries like Australia and New Zealand do
- Exploit natural resources and other attractions in a localized way, where only providers of tourism products participate, and where public and private policies outside the sector are disconnected, as happens in destinations in Africa or Egypt, for example.
Both paths are valid, and profitable for the tourism sector involved, but one enables general development, greatly broadens the participants and brings growth and culture. The other is a cluster model, of great quality, but it is exclusive, it does not contribute to the integral development of the country, but it is a very profitable model for the few that intervene.
comprehensive model
This model is easier to apply in more developed destinationsbecause the quality of life and general standards are already a attractive to visitorsbut that does not mean that it cannot be the north of any destination in the world.
In this system, all civil and public society actors They see tourism as a Lifestyle. The attractions and destinations are not set up for foreigners to enjoy, but are enjoyed by all of society as a whole, they take care of each other and are open to sharing with the rest of the world.
about a year ago National Geographic He said that the pandemic had given the people of Kenya a great opportunity to get to know and enjoy their natural resources, their parks, since they were totally oblivious to those products, the entire system was set up for outsiders. So how to build a comprehensive destination and take care of it if it is only consumed by visitors? How are we going to improve the streets, plant trees, take care of the cleanliness of the places if we don’t integrate all of society?
This system where we all form part, enriches society, allows cultural exchange, the improvement of the system is continuous. We all take care of our own and the public, because there is the base of general wealth.
It also implies a coordination, planning and exploitation system of natural resources, in harmony with the environment, ensuring that no industry destroys the possibilities of tourism development. It requires the citizen participationof the public-private link. In a collective life project.
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Tourism Puerto Madryn
cluster model
This model is very tempting in countries like ours. It is a short-term solution where those who think alike come together, and achieve a certain quality of benefits and services. There is a lot of cooperation between the members of the cluster, but outside of those niches there is nothing. They look for the tourist at the airport, they take him to these “embassies of quality”, the visitors make contact with the natural resources or the facilities offered, all directed from agencies and operators involved.
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But if it is applied as a general tourism model, it is terribly exclusive. Those who preach for the system do not get involved in public politicsthey only ask and demand for specific needs what they do to your business. They complain about how the routes, the services, the hospitals are, but their format of tourist-economic exploitation does not collaborate at all in destination improvements. In any case, it must be clear that the cluster format is applied in a comprehensive model, nothing changes and it could be said that he is one more player within the system. But it should not be the general model to follow if we want from the tourism industry change and develop our national news.
The Argentinian destination
There is no doubt that the comprehensive model is the best for our country, we are lucky to have a strong and consolidated domestic market, which is currently suffering from the flats of the current crisis, but which can undoubtedly put the country on its shoulder. We have a culture of tourism, we have defined and quality tourist routes to offer. We have always enjoyed these national tourism products, there are provinces and regions that serve as models to follow, there are destinations that have taken care to grow in an orderly manner.
We have a great possibility, but it does not depend only on the sector, It depends on whether we can all discover what to put Argentina in conditionsit is vital for everyone and it will give fruits faster of what is believed.
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Continuing to expand the supply of beds, as the only growth model, betting only on volume or financing works that have nothing to do with improving the conditions of the destinations, is not the only option.
You can start by focusing on training, on having more schools for service, hospitality, gastronomy, improving what we have today so that later, with quality and clear products, we can grow healthily. That the volume of travelers does not continue to be the indicator with which everyone rejoices, but the growth of the average spending of those visitors. A new hotel or convention center in a destination is useless, without a previous quality base extended to the rest.
To be or not to be, that is the question we must decide once and for all.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
