The campaign “Shaping Us” is referred to as the life’s work of Duchess Kate. She appeared at the British Academy Film Awards in a fiery red pantsuit to launch the campaign.
Even if the title “princess of hearts” was already given to her deceased mother-in-law, Princess Diana, Duchess Kate is increasingly becoming the next generation of a heart princess. Because the wife of the heir to the throne Prince William has now started her campaign “Shaping Us” at the BAFTAs and it’s really an affair of the heart for her.
“Shaping Us” is a children’s early childhood development campaign to raise awareness of the important developmental years from birth to five years of age. Duchess Kate would like to draw more attention to the topic of education and mental health. She wants to emphasize how much the first years of a person’s life shape their whole life.
Duchess Kate turned heads at the BAFTAs
To this end, she published a cute clip with clay figures on social media, which shows a child changing in the first five years of life. “I am determined to make a change”the Princess of Wales wrote in a published campaign letter, written by a spokeswoman as her “life’s work” was presented. Kate turned heads at the British Academy Film Awards on Monday night in a red Alexander McQueen pantsuit and statement Chalk earrings.
The campaign “Shaping Us” is intended to generate attention through advertising posters, spots and social media in cooperation with a number of top-class personalities from the world of media, music, science and sport. The multimedia campaign is part of a major initiative by the Royal Foundation Center for Early Childhood – launched in June 2021 by the Princess and then Duchess of Cambridge.
Speaking at the BAFTA event, the 41-year-old said: “The campaign is essentially about raising awareness of the critical importance of early childhood and how it shapes the adults we become. During this time we lay the foundations and building blocks for life. We must learn to understand ourselves, understand others and understand the world in which we live. That’s why it’s important not only to understand the unique significance of our earliest years, but also to know what we can all do to raise future generations to be happier, healthier adults.”
Princess of Wales calls for self-analysis
Prince William’s wife also chose self-reflective words: “Of course, as adults, when we understand our own childhood—what shaped our own beliefs, relationships, behaviors, and feelings—we are better placed to do our part to positively shape future generations”.
The mother of three was accompanied to the awards by her husband and appealed to everyone as the campaign launched: “I urge everyone reading this to take this opportunity to learn more about this incredible lifetime. Thinking back to her own childhood and how it shaped us, and more importantly, to wonder what can be done to make the world a better place to be a supportive and loving place for our children. Because healthy, happy children create a healthy, happy future.”
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Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
