“The Squid Game”, the South Korean series that Netflix launched three weeks ago in 90 countries, became an unsuspected global success. After 10 years of rejection for a script deemed too far-fetched, the success of South Korea’s nine-part, dystopian, dramatic, dark-humor, social-satire thriller series has been largely an off-label success. advertising and more based on word of mouth, especially from teenagers and even younger ones The success numbers, according to Netflix CEO Ted Sarandos, are leading the Korean series to surpass Bridgerton, so far the most watched and popular of the platform. There are those who have already compared this triumph with that of the film “Parasite”, also South Korean, which won two main Oscars: Best Film and Best Film in a non-English language, something only paragonized by this series that, in the United States, It is exhibited with subtitles, a modality to which they are not used to in that country.
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