Watch the video: Jeremy Fragrance advertises Aldi bread in a dramatic perfume style – Twitter users react with amusement.
Former Celebrity Big Brother contestant Jeremy Fragrance has teamed up with supermarket chain Aldi. The advertisement, in the style of typical perfume ads, was produced for Valentine’s Day and has gone viral on social media.
The highlight: Fragrance doesn’t advertise a real perfume, but rather Aldi’s baked goods. (End of clip: topless with baguette)
Many Twitter users are amused:
“And so the new Aldi commercial with Jeremy Fragrance was definitely my highlight today”
“Aldi Nord made a promotional video with Jeremy Fragrance to show how “fragrant” their baked goods are. I think the concept is so cool”
“For me, the best commercial of the year 👌 Love everything about it”
Some users also congratulate the discounter for the successful PR campaign.
“Whoever came up with the idea of salary increase POWER for your employees: in!”
“Unironic next to Moneyboy x Kaufland the best collab ever. Fresh bread in perfume form has never sold so well to me”
Jeremy Fragrance is known for his social media clips about perfumes. Aldi has now skilfully picked up on this in its commercial.
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.