Hollywood star Keanu Reeves warns of artificial intelligence and deepfake: These technologies are “scary” for actors.
Hollywood star Keanu Reeves (58) has clearly warned of the dangers of new technologies such as artificial intelligence and deepfake. These would have “scary implications for actors,” according to Wired.
“When you’re in a movie, you know your performance will be edited,” he said. “But you are involved. If you engage in deepfake, you have nothing more to say.” It’s about control and manipulation, the “Matrix” star continued: “The people who pay you for your art would like not to pay you for it. They are actively looking for a way to bypass you.”
A “digital twin” is created
With the so-called deepfake technology, a kind of “digital twin” of a person is created. With actor Bruce Willis (67), there was a commercial with his artificial alter ego in Russia from the mobile phone provider MegaFon.
Keanu Reeves explained that he protects himself from digital manipulation through a contractual clause. For years he has been preventing his work from being digitally altered without his explicit consent. The reason for his vigilance on this topic is an experience he had with a film many years ago: “In a scene afterwards, a tear was placed in my face without being discussed with me beforehand. I felt as if I shouldn’t have even been there.”
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
