“We have been testing the development of Pet Nat for several years and, at the beginning of 2020, we decided to test it on a larger scale and launch it for sale. The Pet Nat was made in February. In March, due to pandemic reasons, hotels, restaurants and shops were closed and their sale generated a lot of uncertainty. We finally decided to launch it anyway. The truth is that the place of consumption changed in those months and it was a success, it was sold out in a short time and we had to increase production by 2021. Personally, 2020 was a year in which I worked much more than others, the demand and consumption has been very good. The Pet Nat, as well as the Naranjo that we also launched in a pandemic, had a very good acceptance and this motivates us to continue rehearsing and looking for releases every year ”, he adds Lorena Mulet, oenologist of the aforementioned winery.
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“During 2020 we launched Merlot Family Reserve, thus we achieve the expansion of that line that is so dear to us. In addition, the pandemic prompted us to create a new product that we will launch towards the end of the year that aims to seek the maximum expression of Pinot and Chardonnay from the Terruño del Chañar ”, he says Pedro Soraire, Export Director of Bodega Malma. “As a winery, one of the most interesting challenges of 2020 was the launch and consolidation of Ecommerce in Argentina and the United Kingdom, which allowed us to be close to our consumers,” adds Soraire.
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From Bodega Pulenta Estate, the new came with the line of wines Palma Carola Red Blend and Palma Carola White Blend, at the end of 2020. “Palma Carola and Angelo formed a great family that today belongs to us in part with the Pulenta Estate. That is why we have chosen her name as a tribute to her, Antonio’s mother and my grandmother. The immediate purpose is to give him a simple gift to make it easier for them to remember the grapes that his son Antonio planted. It is these wines that today carry their heritage and the desire to stay together. Our tribute to her ”, he confesses Eduardo Pulenta, Company President.
Salentein bet on three launches between 2020 and 2021: “Salentein Reserva is a line with history in the Uco Valley where 100% of our grapes come from. It is a modern line that is constantly growing and updated, understanding the needs of its consumers. Our oenological team works to develop new trends and produce wines of the highest quality, committed to the land in which they are born ”, he explains Jorge Cabeza, Senior Winemaker at Bodegas Salentein.
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Another addition is Contracara, by Bodegas Callia. “Is about a new Del Valle de Pedernal line that offers wines that stand out for their freshness, acidity and intensity and for a certain complexity typical of the area ”he clarifies Gustavo Daroni, Winemaker at Bodegas Callia.
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The third is Pyros Chardonnay. Paula Gonzalez, Winemaker of Pyros Wines, says: “I am very happy with the launch of Pyros Appellation Chardonnay, since it is the first white to be added to our portfolio. It was a wine designed and developed from the vineyard, something different where Valle de Pedernal shows all its stamp. It is a Chardonnay where acidity predominates along with minerality and notes of green apple and stone fruits appear, characteristics of a cold continental climate and soils with good calcareous content ”, says González.
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“With eleven vintages of experience, always focused on the production of parcel wines, what I seek in Pyros is to put all my sensitivity, experience and passion to interpret the particularities of the Pyros Vineyard and be able to express them in parcel wines that reveal the character and personality of this wonderful place. For this we are deepening, together with the team that leads Gustavo Matocq– Agronomist Engineer – an exhaustive study of micro climates and micro terroirs that allow us to express each sector within our vineyard to the maximum detail ”, concludes the young winemaker.
For The Celia they were two positive years. They recently launched their new super Premium line. Is about “vineyard wines”, which faithfully express the terroir of the farm soils, the regions of Paraje Altamira, La Consulta and Eugenio Bustos, in Valle de Uco.
According Andrea Ferreyra, Head of Oenology at La Celia, “The sector in general is one of the ones that grew the most in the last year and a half. The context of the global pandemic has modified certain consumption habits and wine is one of the products that have benefited in this regard. La Celia was particularly able to take advantage of this increase in demand, the increase in distribution and achieve growth, gaining market share month after month and positioning itself in the local market compared to the previous year ”.
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“We have also expanded our sales channels (such as the online store) and we have bet on innovation, seeking to offer new and better proposals. A clear example are the latest launches of the winery, the line Terroir composed of three super premium wines that we presented in September and that have already been awarded internationally and in 2020 we launched the first rosé from the winery that was added to the reserve line, The Celia Rosé. These additions broaden the experience to include all consumers, with different habits and forms of consumption, ”says Ferreyra.
Grupo Colome was another of the players who took to the field during the last two years. “The pandemic was a great challenge for the entire industry and for Grupo Colome it was no exception, thanks to the work of many people, it found us with a strong reputation in the eyes of our consumers and a flexible work team focused on facing the new challenges.
We managed to maintain our medium and long-term objectives by adding new proposals to the local and export market, our online channel (www.cavacolome.com) was one of the main adaptation engines for this pandemic, in fact, from Bodega Amalaya we launched an exclusive series of 6 exclusive varietals for this channel, which have been created to share the vibrant energy that comes from the height, the sun, the mountains and the pure air of the Cafayate Valley ”, he says Ignacio Serrano, Marketing Manager Grupo Colome.
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In the middle of the pandemic Bodega Colome received the Best in Show medal for the Tannat Special Lot at the Decanter Wine World Awards, the highest distinction awarded by the contest. “Additionally, we are committed to expanding our portfolio by adding a new experience of extreme height, Colome El Arenal, a tribute to all those who dare to venture out and do what has never been done before ”, Serrano concludes.
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Thibaut Delmotte, Colomé winemaker and author of his own line of wines (Family Delmotte), admits that, “despite the crisis we decided not to lower our arms. That is why we decided to launch in the midst of a pandemic, beyond that we had started the project before the arrival of Cobid-19 ”. That’s how they were born Thibaut Delmotte Malbec y Thibaut Delmotte Malbec Natural, “Unique personal wines that reflect this great terroir from Salta”, says the winemaker and continues: “aging for 12 months in French oak barrels gives more complexity to a wine that is ready to be tasted now or stored for 6-8 years”.
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Finca Sophenia It also jumped on the wave, with the launch of its new line of Karma wines, “in which we seek to explore new styles with low intervention in the production process, presented with a striking label, with an attractive and disruptive design. Starting with a Malbec Blanc and a Malbec red. And there is much more to come ”, he acknowledges Eugenia Luka, Marketing de Finca Sophenia.
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Valle de la Puerta Winery
La Riojana Gate Valley, Just released “Sailboats Reunited”, the copy that completes the Quinquela Collection trilogy inspired by the works of the renowned Argentine artist Benito Quinquela Martín. This new Malbec / Syrah blend joins the universe of stories and works of the already well-known Malbec / Bonarda, embodied in the work “A Pleno Sol” and the Malbec / Cabernet of the work “Motivo del Puerto”.
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The winery also started the countdown to present Rebel, this time in face-to-face format, in “Astral Blind Music” to be held at the Jesuit Estancia de Jesús María, declared a World Heritage Site by Unesco. Although the launch of this exquisite Malbec was in February 2021, this line also adds to the “Artist’s Collection” who has been designing the winery, since the launch of the Quinquela Collection.
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Rebelde comes from the hand of the plastic artist Paloma Marquez, a native of Chilecito, La Rioja. “I feel it as a possibility to return to landscapes through its fruits, a return to contact with the society that saw me grow. Both the wine and my works are the result of a cycle of complex and persistent processes, which originated in the same place, and in this collaboration they have the opportunity to travel distances, reaching different hands, representing the culture and the territory. Rioja ”, affirms Márquez.
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The mendocina Sottano, meanwhile, surprised with the Reserva de Familia Pinot Noir. “The idea was to make two vintages: fruit and wood; to make a wine with the delicacy that the family reserve line has but giving it the freshness of the new harvest,” he explains. Andres Ridois, general manager of wineries Colosso Wines y Sottano.
Raven Wines, the Rodríguez family project, decided to celebrate the winery’s fifth anniversary by adding new members to its Mad Bird line: its first sparkling wines. One is with grapes Roussanne- Marsanne and another is with Pinot Grigio- Chardonnay. Two Extra Brut made under the champenoise method, with 12 months on the lees.
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“Sparkling wine is synonymous with celebration and, to celebrate our fifth anniversary, we wanted to launch our first sparkling wine. We were noticing that the consumer is open to trying new things, so we wanted to make a different sparkling wine, from varieties not so well known in Argentina such as Roussanne-Marsanne grapes. The Roussanne-Marsanne because it is a blend widely used in France, but it is not very typical neither for sparkling wines nor in Argentina. As it was the anniversary of the brand, we had to mark that line of innovation well. There are very few bottles that seek to reflect that spirit that we have of doing different things, “he says. Francisco Rodriguez, brand manager de Raven Wines.
Trapiche Winery also had a launch: in June the winemaker Sergio Casé presented in Buenos Aires the Fond of Cave A’Temps, a triple blend of Malbecs from 2007, 2009 and 2011.
Meanwhile, the traditional Mendoza winery Navarro Correas, was not left out either. Introduced his new winemaker Alejandra Riofrio and incidentally the new vintage of Navarro Correas Winemaker’s Selection 2015, a blend of Malbec, Cabernet Sauvignon and Cabernet Franc.
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Finally, the League of Winemakers offers three new wines: He Who Laughs Last Laughs Better, La Gran Nacha and the white El Regreso. The San Juan Finca Las Moras came out with a triple pitch, in 2020 with Demented White of White and Demencial Pinot Noir. And just this year, in May, with Demented Malbec. To that he added another triple throw for the line dada, the “Incrediblends”. One Malbec Cabernet Sauvignon, another Malbec Tempranillo and a Malbec Sangiovese.
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