Now, with the landing in China, according to the local distributor Ancore Pictures in a statement, “´The robbery of the century can be seen in more than 3,000 theaters throughout the Asian country.”
It is because, they stressed, “the potential for Argentine cinema is enormous”: in 2020, “for the first time in history the cinemas” of that country “surpassed those of the United States in collection.” The fact is that the Asian country today has more than 80 thousand screens throughout its territory and they assured that “the films that manage to be successful in this demanding market rise to the first places in the world collection ranking.”
To attract the Chinese public, Ancore Pictures launched a video on networks with messages from Francella and Winograd in which the Argentine Ambassador in Beijing, Sabino Vaca Narvaja, also participated, it already has more than 300 thousand reproductions on Douyin (TikTok in China)
In this regard, the Argentine official stated that “another field that we can deepen is that of cultural industries.”
“China not only ranks first in the world in television series production and film production (it exceeds 1,000 per year), but they are also avid consumers of cultural products,” he said.
In addition, he stressed that “there is great potential with regard to cinema and in terms of the possibility of co-productions. Incaa is coordinating a work agenda with its Chinese counterpart to progress in this regard.”
Argentine cinema is already known to Chinese specialists and critics. In 2016, Santiago Miter’s film “La patota” won the Tiantan Award at the Beijing International Film Festival for best film, best female lead (Dolores Fonzi) and best screenplay. And this year, “A school in Cerro Hueso” by Betania Cappato, participated in the competition at the same festival.
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