The report registered some 16,058 publications, including posts, comments and shared content, with a reach of 22,334,691 potential impressions, which represents the number of times a publication could be shown in the “feed” or in the search results of the users.
The maximum peak of activity in networks on this topic was recorded on Wednesday night, 20, from the first appearance of the China Suarez with statements about it, and it was also possible to identify about a thousand reference authors who shared linked content in their accounts.
The information from the consulting firm pointed out that “the repudiation of gender violence and the use by the media is the argument by which the perception of the users is unified: in general, they all agree in criticizing the actions of the program “The angels of the morning” (BLUE), characterizing it as “shame”, and this is consolidated as the main driver of negative polarity (which even exceeds neutrality); unlike the conflict between the figures, which generates positions in favor of each one of them in an equitable way “.
In this sense, it mentions that “the media publications that maintain the greatest reach (Clarín, TV Pública, eldestape) are those that echo the complaint of” media violence “,” digital and symbolic gender violence “towards the program BLUE. They reiterate that it was promoted by “feminist organizations.”
“Users in general react favorably to the complaint, criticizing two of the members of the program, Yanina Latorre and Angel De Brito, for the dissemination of “intimate images and videos”. The terms ‘crime’ and ‘prey’ are repeated, “the investigation pointed out.
The survey clarified that “however, this is also linked to the criticism received by the writer and feminist activist Flor Feijo, after referring to media violence as “symbolic femicide”: A large volume of users question this comparison, assuring that this “trivializes” and “takes away the seriousness” of the murder of a woman.
“Others reject the writer, alleging that she” uses feminism for anything “and raises questions about” the exaggeration “of analyzing” a celebrity dispute “, adds the document.
Marina Benitez Demtschenko, a lawyer specialized in Computer Law with a feminist perspective, told Télam that “on this occasion, unlike other cases that had media coverage, what caught my attention in networks was the absolute reproduction of everything that is tried to counteract from places sensitized to these issues, everything went to the background and it was more important to take sides with one position or another “.
The specialist stressed: “A worrying regression could be seen, especially in people who have voices heard on social networks and who on this occasion chose to appeal to the historical discourse to target women and run from the scene to one of the protagonists of the conflict.”
“The blame towards women was seen, perhaps the fact that they are two young and professionally successful women who also respond to the hegemonic canons of beauty has to do with the way the issue was approached,” he analyzed.
The lawyer pointed out that “there is a social demand that still attends to this type of content and the media responds to that; they could well have proposed an approach from another place, but the media still have not found the way around to stop reproducing patterns and stereotypes that it is also something that is punishable. “
“It seemed atrocious to me that the protagonists were talked about so lightly in the media and that the possibility of disseminating intimate images of one of them was even mentioned,” he added.
Magali Antonelli Laffitte, coordinator of the area of analysis of QSocialNow, affirmed in dialogue with Télam that “in the publications and comments of the users, the support was distributed towards one or the other of the protagonists of the episode, but what could be clearly seen is the negativity towards the coverage that the audiovisual media made the conflict, “he said.
In the analyzed period, the most mentioned hashtag is #chinasuarez (101 mentions) which contains the keywords: sisterhood, china and sisterhood. The ranking of the top 5 hashtags is completed with #lam (72 mentions), #wandagate (69 mentions), #putita (64 mentions) and #china (27 mentions).
The report highlights that through the hashtags #chinasuarez, #wandagate and #putita, users accompany their personal opinions regarding what happened; Through seeking approval, “non-influencers” users gain access to virality and recognition.
Laffitte stressed that “in this case and another that we also analyze, it is evident that much of what the audiovisual media addresses arises from the debates on social networks, which then also take those treatments to continue the discussions.”
“This survey was made with information provided by our platform that collects public publications on social networks; this platform uses artificial intelligence and prepares reports pointing out recurring interests of users and we had already done similar work on gender issues or during the debate for the legalization of abortion “, he completed.
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