The northern Italian city of Milan is considered the center of the furniture world. If you want to make it in the industry, you have to exist here. In a series, we present the creators and designers who hold all the strings in their hands. Part four: Lorenza Luti.
Unnoticed, she scurries through the crowd. A crowd of visitors has gathered around star designer Philippe Starck, who has just entered the Kartell booth. Hardly anyone pays attention to the woman who is dressed in black from head to toe. It is Lorenza Luti, the daughter of the company owner. “The Salone is like a big family reunion,” says the head of marketing, who prefers to stay in the background and leaves the stage to the well-known designers.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
