With expertise in the business area, having worked for many years in American banking, I was able to identify that, when wanting to undertake a commercial activity related to the industry.
When I started with the idea of doing my own ventureI began to investigate the market and find out what were the latent needs of wine consumers. With expertise in the business area, having worked for many years in American banking, I was able to identify that, when wanting to undertake a commercial activity related to the world of winethere was a lack of tools related to business planning.
It was at that moment that I had the opportunity to design a university program focused on this need. A need that he saw constantly expressed in the world of wine. The first thing I thought is that, to be successful in a business, you have to know the product in depth, that is why the first four-month period of our programs is focused on knowing very well the production of wine, viticulture, wine regions, technical tasting, pairings, protocol and wine service. Then I thought of a name, my goal was for the students to be the best candidates in the wine labor market. Everything to generate students who are experts in wine.
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At the time of undertaking we have to be trained, know all the tasks related to our venture and detect what is the need of consumers, what they expect, what are the products that can surprise them and exceed their expectations.
I would like to share some tips to keep in mind when planning your next venture.
- Everything is born from an idea: small businesses, medium-sized companies and large corporations that are a reference today, all started with a small idea in someone’s head.
- Know your product
- Perform a SWOT analysis, it will allow us to know our strengths, weaknesses and the threats and opportunities that exist in the market to which we aim.
Director of Wineexperts.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
