The immersive journey, “The Messi Experience”, A Dream Come True”, will premiere in early 2024. It will then continue to visit all continents around the world in the coming years.
The Messi Experience” is an innovative interactive multimedia experience that takes guests on a unique journey through the life of the legend and invites visitors to enter a journey of emotions.
The immersive journey “The Messi Experience”, A Dream Come True”, will premiere in early 2024. It will then continue to visit all continents around the world in the coming years. It will be produced and co-created by Primo Entertainment, the renowned US-based mass event production company, together with Moment Factory, the Montreal-based international multimedia entertainment studio, with the collaboration of Orsal, an Argentine communication factory. .
“The Messi Experience” is an innovative interactive multimedia experience that takes guests on a unique journey through the life of the legend and invites visitors to enter a journey of emotions. Entering a world fueled by childhood dreams and historic achievements, guests will be transported to experience and discover the man behind the legend: live ball digital activities, personal virtual interaction with Messi and stage spaces, will be some of the activities for a complete immersive experience.
Additionally, fans will feel a variety of physical and digital energy as they soak up the mastery of the greatest player to ever walk the soccer field. From his early years in his city, Rosario; From his arrival and career at Barcelona, to his conquest of the 2022 World Cup with Argentina, this audiovisual show will provide an emotional journey of a boy who became a legend. Visitors will leave this experience feeling inspired, empowered and uplifted.
“I am very happy to be part of this project that allows fans to get closer to my journey on and off the pitch. Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most important moments and feel the emotions that have marked my path”, said Leo Messi.
“Messi is a unique example for all generations and a demonstration of overcoming challenges both high and low. We will take the experience to all continents. There will be 75 minutes of inspiration, excitement, entertainment and fun for everyone to enjoy,” they said. Andres Naftali and David Rosenfeld by Primo Entertainment.
“At Moment Factory, we bring people together, through our various projects, we seek to inspire a sense of wonder and collective connection. With this experience, we are honored to combine immersive storytelling and interactive technologies to create a unique encounter between the audience and the legend that is Messi,” said Sakchin Bessette, Co-Founder and Executive Creative Director of Moment Factory.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
