Vertical videos, different service, lots of music: the new Youtube service Shorts is supposed to compete with the Tiktok video app. Shorts is now starting in many other countries.
Youtube is accelerating the international expansion of its Tiktok rival shorts and is also bringing it to Germany. Shorts will now be introduced in more than 100 countries, the Google video platform announced on Monday. So far, the service presented last year has been available in 26 countries.
As with Tiktok, the videos on Youtube Shorts are played in vertical format, suggested by a recommendation algorithm – and you get to the next one with a swipe upwards. Youtube also hopes for an advantage through the far-reaching deals with the music industry, thanks to which more pieces should be available for use in the videos.
When the Google figures for the first quarter were presented, it was said that the clips from Youtube Shorts now have 6.5 billion views per day. As was originally the case with Tiktok, they can be up to a minute long. Tiktok wants to increase the limit to three minutes.
Tiktok, which belongs to the Chinese company Bytedance, has grown in popularity. Facebook’s Instagram also started a clone service under the name Reels. Last year, then-US President Donald Trump tried to force Bytedance to sell its Tiktok business outside of China to American investors by threatening to ban it in the US. However, the plan was torpedoed by the introduction of new software export rules in China and American courts.
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