Tom Cruise heavily promoted the “Mission: Impossible” movie. But in the USA he didn’t start out as much as hoped.
Tom Cruise falls short of expectations in the USA with the seventh part of the “Mission: Impossible” series. As “The Hollywood Reporter” reported, the film is expected to gross around 78 million US dollars (around 70 million euros) in North America in the first few days. They were counting on 90 million dollars.
“Mission Impossible” attracts older viewers
The figures for the first ticket sale only place the action flick in the mediocre field. Accordingly, “Mission: Impossible – Dead Reckoning – Part 1” has grossed around 78 million US dollars during the five-day run in the USA. It falls short of the producers’ expectations, who were hoping for at least $90 million at the start. So far, Tom Cruise has also primarily attracted older viewers to US cinemas: 22 percent of all ticket buyers are at least 55 years old.
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The seventh part has so far grossed around 240 million US dollars (213 million euros) worldwide. The strip had cost 290 million US dollars. It remains to be seen whether the film, which started in Germany on July 13, will make big profits. Especially since now with “Barbie” and “Oppenheimer” two big competitors are coming to the cinemas. High expectations are attached to “Barbie” in particular. The film should bring in at least 93 million US dollars in the first few days in the USA – so the hope of the makers.
At the end of June, Tom Cruise had unselfishly advertised the competing strips. “This summer is full of amazing movies to see in theaters,” Tom Cruise posted on Instagram. In addition to “Indiana Jones,” he also encouraged people to watch “Barbie” and “Oppenheimer.”
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.