The work of Vincent Van Gogh “The Vessenots at Auvers” will appear in a digital collection of Thyssen-Bornemisza National Museum Madrid and will go on sale in one hundred versions from metaverse at a price of 30,000 euros, an initiative that, in addition to constituting the first digitization of a piece of classical art by a national museum, offers the unprecedented possibility for collectors and art aficionados to treasure in NFTs a creation of the famous Dutch artist at a much more affordable price than his material paintings.
In 2020, the museum ventured into the virtual reality experience allowing access to the green fields of “Les Vessenots at Auvers” (1890) by Vincent Van Goghand on this occasion he uses this same canvas for his first collection of non-fungible tokens (NFTs) made in collaboration with the company Olyverse.
In this way, one hundred collectors will be able to own a Van Gogh certified, with each of the one hundred digital versions of Les Vessenots en Auvers, which can be purchased through markets such as the NFTs Telefónica Marketplace, at a price of 30,000 euros, according to El español.com.
Van Gogh in NFT format
“Digitization is one of the missions of this museum in its process of digital convergence, without changing the museum’s own values, but evolving with the new times,” said Evelio Acevedo, managing director of the Museum when talking about the experience that is constituted in the first digitization of classical art by a national museum.
“Today, working for society requires the use of technology,” Acevedo said, adding: “We can’t put doors on the sea and neither can technology.”
However, he acknowledged that the experience of digitizing a Van Goghmeans “a major transformation”, but even so, he assures that they are calm about it and that they plan to continue doing NFT in the future. “We have not set a specific pace yet, but it is in our plans,” he assured.
The decision to have chosen a painting from the Dutchman to begin this travel experience through the metaverseis because “Vicent Van Gogh today would be a digital artist”, according to Acevedo due to his innovative and advanced spirit for his time.
In this sense, Guillermo Solana, artistic director of the Thyssen, also highlighted the importance of the painting, considering that it is “one of the jewels of the modern collection and a piece of the artist’s life”, since it was made during the last stage of the artist’s life.
For his part, Carlos Grenoir, CEO of Olyverse, explained that the company is going to certify through technology blockchain the box Van Gogh, as a way of providing the work with a secure and authenticated digital support and being able to share it with other people. He also assured that the company has great confidence in this technology as a way to improve art and especially digital art.
This guarantee of authenticity is one of the reasons that most seduced the Thyssen Museum when it came to participating in the project.. “It is important to advance in the democratization of art, reach more audiences, and arrive with better quality and with greater control of guarantees,” said Acevedo.
Likewise, he highlighted the importance of reaching the world of collecting, “digital collecting is a reality”, but it is still reduced to digital art, but “why not also make it possible for those digital collections to see the great masters of art history?” he said.
Likewise, Acevedo wanted to emphasize the value of approaching this project from a public-private collaboration, “increasingly necessary in the world of culture”, in his opinion, since “culture should not be understood only as a responsibility of the State”.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
