Series creator Paul Fusco is part of this new project.
alf is back, the beloved character returns for a series of branded segments on the Maximum Effort channel of ryan reynolds.
The Maximum Effort channel, which is available to stream on platforms like Fubo, Amazon Freevee and Tubi, has acquired the rights to the classic 1980s sitcom starring the puppet, and will weave the new sponsored segments, which it calls “Maximum Moments,” into the episodes. The company worked with ALF creator Paul Fusco and Shout! Studios to develop the sponsored segments.
The ads will begin airing during an ALF marathon on July 29, dubbed “Caturday.”
“At Maximum Effort, we love taking chances and blurring the lines between shows and sponsorship because we believe both can be equally entertaining”Reynolds said in a statement. “Besides my irrational love for ALF growing up, one of the reasons we licensed this show was precisely because Paul, Shout! Studios and our intrepid brand partners wanted to conspire with us to bring ALF back to life. Tune in this Caturday!”
The Maximum Effort channel launched in June, as part of a deal the company signed with Fubo. Reynolds is helming some of the content, including a series in which she reads viewers bedtime stories.
However, acquiring the rights to a classic sitcom and then integrating new content with the lead character is a step in a new direction for ad-supported free streaming channels, which rely on classic purchased fare but generally stay away from original content.
Source: Ambito
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