The company put together a team to study solutions with this technology. At the same time, screenwriters and actors are seeking to limit the use of AI in productions.
The Walt Disney Company created a task force for study the artificial intelligence and how it can be applied in the entertainment conglomerate. The revelation has a major impact in an industry where Hollywood screenwriters and actors They’re in strike and one of their claims is for limit exploitation of this technology.
Created earlier this year, before the strike, the group intends to develop internal AI applications and partnering with startups, three sources told Reuters. As proof of your interest, Disney has 11 job openings for candidates with AI experience or machine learning, something that has already been criticized by unions in Hollywood.
Positions cover virtually every corner of the companyfrom Walt Studios Disney until the theme parks and the group of engineeringwalt Disney Imagineering, going through the television Of the brand Disney and the team of advertisingwhich seeks to create a “next-generation” ad system powered by AI, according to ad descriptions.
One of the sources, who spoke on condition of anonymity due to the sensitivity of the matter, said that “traditional media companies like Disney they must embrace AI or risk obsolescence.” The source, a supporter of the technology, sees AI as “a tool to help control the rising costs of film and television productionwhich can reach 300 million dollars for a great opening”.
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As for the parks businessAI could improve customer service or create new interactions, according to the second source and a former creative from Disney who did not want to be identified because he was not authorized to speak publicly. The former creative referred to the Kiwi Projectwhich used machine learning techniques to create Baby Groot, a small robot that mimics the movements and personality of the “Guardians of the Galaxy” character.
AI has become one of the hot topics in hollywoodwhere writers and actors see her as an existential threat to jobs. It is a central issue in contract negotiations with the Screen Actors Guild and the Writers Guild of America, both on strike.
Hollywood: lack of agreement in the first meeting between scriptwriters and major studios
He Writers Guild of America (WGA) and the representatives of the big studios of hollywood they held a meeting whitout deal during this Saturday, in what was the first rapprochement between the parties since the beginning of theto historic strike beginnings of May.
Ellen Stutzman and Tony Segall were the representatives of WGA to discuss with the Alliance of Film and Television Producers (AMPTP). According to the specialized site Variety, the conversation encountered the same obstacles that led the writers to take the measures of force in the first place.
The writers, for their part, remain firm in relation to two claims: to establish minimum staffing levels for scriptwriters for episodic TV productions and the guarantee of a minimum of weeks of employment upon entry to a project.
The position expressed by Stutzman and Segall focuses on maintain the strike until all conflicts are resolved, even in the hypothetical scenario of reaching an agreement with studies.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
