Scooter Braun has the biggest stars in his squad – many of them are said to be turning their backs on him in one fell swoop. What’s going on there?
Talent manager Scooter Braun (42) is one of the biggest names behind the scenes in the music business – or should I say “was”? His staff of talent includes(e) megastars like Justin Bieber (29), Ariana Grande (30), Kanye West (46), Carly Rae Jepsen (37) or Demi Lovato (31). But things aren’t going well for Braun at the moment.
Numerous media have reported in recent days that the manager has been abandoned by his most famous clients in droves. Ariana Grande, Demi Lovato and Justin Bieber are rumored to be currently in a clinch with him.
The reports also contradict each other. haven’t spoken to his manager for years – have now denied it, but “Puck” continues to insist on its correctness. even separated from the manager. Which, by the way, would be the second time with Grande. And Colombian reggaeton star J Balvin officially turned his back on Scooter in May and is now represented by Jay-Z’s (53) Roc Nation.
Rumors about Scooter Braun: “He’s imploding”
“He implodes”, the drama about Braun and indicates that “unpleasant revelations” are in the works. And further: “The world has been different since the pandemic. You just can’t be such an asshole anymore.” On the other hand, there are also rumors that Braun is retiring from his managerial duties of his own free will. Accordingly, he wants to focus on his new job as CEO of HYBE America, which represents K-pop greats like BTS.
Bringing clarity to the drama surrounding Scooter Braun is currently hardly possible. Or as Variety puts it, “It’s like trying to get an accurate status report on Fight Club or Voldemort.”
The reports and rumors certainly don’t do his reputation any favours. Especially since Braun had often made negative headlines when dealing with his protégés, especially Taylor Swift (33). In 2020, Braun had sold the master tapes of her first six albums to an investment company – without her knowledge or consent. She said she was “sad and disgusted” that her songs now belong to a man she accuses of oppressing her for years by allegedly bullying her relentlessly. “This is my worst case scenario,” Swift explained. As a consequence of the story, Swift re-recorded the albums and released them as “Taylor’s Version”.
Ariana Grande had gone before
There have also been disagreements between Braun and Ariana Grande. Grande had been with his company, SB Projects, since the beginning of her career in 2013, but briefly fired him in 2016. , one of her “shitty boyfriends” is said to have had something to do with it. A short time later – according to his account, after the relationship ended – the two resumed their work together. Now insiders report that the two are friends, but in negotiations about their contracts because they want to break new ground.
Losing several megastars in such a short time could set off a chain reaction that would permanently damage Braun’s career. But at the moment the talent manager is still staying cool – : “Breaking news… I don’t manage myself anymore either”.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
