Chocolate consumption in Argentina: what Mindful Snacking is about and why it is a trend

Chocolate consumption in Argentina: what Mindful Snacking is about and why it is a trend

September 13, 2023 – 10:03

Mindful Snacking or conscious snacking is increasingly present in our country. Within the framework of Chocolate Day, learn about its objectives.

Mondelez International

Argentina is the fourth country in chocolate consumption in Latin Americato the point that the fifty% of the national population consumes chocolates 1 to 4 times a month. Without counting that 2 kg per year It is the average amount of chocolate consumed by an individual. In this framework, in which the International Chocolate Dayit is important to highlight the trends that are redefining the exciting world of Mindful Snacking or conscious snacking. What is it about?

Chocolates is a category in constant growth and evolutiondepending on the tastes and the consumer trendswho are always open to explore new optionsaccording to Mondelēz International, a company that recently launched the Milka Oreo chocolate products, Shot Blanco and new Milka tablets, and they were received with enthusiasm by consumers.

Photo choco Shot (1).jpg

In turn, the chocolate holds a prominent place among the products most consumed by Argentines. On average, each individual consumes about 2 kilos per yeara figure that is considerably similar to the average consumption in Latin America. It is estimated that in the country around 41,000 tons of chocolate annuallyreflecting an astonishing penetration of 85% in the population.

The preferences that delight the palate are also manifested in the market. Within the wide range of options chocolatethe Argentines have a clear favorite: the caramel cookies. This candy leads the preferences, closely followed by tablets, chocolates and chocolate dipped productsevidencing the diversity of choices that the market offers.

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Mindful Snacking: what this new concept is all about

The company invites its consumers to rethink the snacking experience through the concept of Mindful Snacking: The application of full attention at the time of eating – being conscious about what we want to eat, why we eat it and how that food makes us feel. Experience the act of eating with all our sensesgenerating a positive relationship with the chosen food and achieving a self-recording of the sensations of hunger and satiety.

We focus on the ‘how’ and ‘why’ we eatencouraging you to enjoy snacks in a way aware and to live in the present moment. We empower our consumers to take informed decisions and maintain a balanced lifestyle, educating through our labels about how much a reference portion of each product visually represents, including a logo next to the Nutritional Table. We also offer individually packaged portion-controlled calorie-controlled packages,” he said. Cecilia Garavano, Nutrition and Strategic Communications Manager for Latin America.

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Mindful Snacking.

Mondelez International

International Chocolate Day: why it is celebrated every September 13

With roots dating back to ancient mesoamerican civilizationeach September 13th commemorates the International Chocolate Day in honor of the birth of Milton S. Hersheyfounder of The Hershey Chocolate Company.

This day also seeks highlight the richness and diversity of this delicacyas well as the happiness and the pleasure that it brings to the lives of people around the world.

Source: Ambito

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