You should definitely know these beauty trends for 2023

Colorful nails or nude tones? Eye-catching make-up with smokey eyes and red lips or subtle with a few highlights? Beauty salon owner Alina Messaadi reveals which beauty trends will be popular in 2023 and which products and looks are already outdated star.

The boss of “Malinka” in Hamburg places great value on naturalness, but also knows: “The unnatural look will probably never die out.” She sees the reason for this on platforms like Instagram: “You see yourself completely differently through the filter and many people like this look.”

Lipstick trends 2023

Therefore, some beauty trends are adapted to this: facial features can be emphasized using highlighters and contouring, lips can be emphasized using one look voluminous. But natural colors are particularly popular: “Natural glosses and nude lipsticks are still the frontrunners. There are also glosses that fill out the lips a little – a good way to avoid having to go to the doctor and avoid the ‘beak effect’ have.”

The Klarna trend report also confirms that glosses and more natural colors are popular. This is based on a representative study for which 3,060 people in Germany and Austria aged 18 to 55+ were surveyed. This includes 51 percent who identify as female and 49 percent who identify as male. It says that buyers in Germany and Austria are currently most likely to choose natural or classic tones for lipsticks: trend and beauty-savvy people between the ages of 18 and 44 chose the colors nude (25 percent), pink (23 percent) and dark red (15 percent) as favorites. According to the survey, lip glosses that make lips look fuller are also currently popular again. Not much has changed recently.

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Makeup trends 2023

When it comes to make-up, the beauty expert sees the trend moving towards naturalness: “Glow and natural looks are in vogue. Brush up your eyebrows a little, apply eyelashes, a light bronzer and Apply to the cheekbones, use a natural lip gloss – and a natural look is created.” Even small eye wrinkles don’t have to be hidden under layers of make-up. “We should all age naturally and be proud of every wrinkle that life has brought us has, be,” says Messaadi.

Nail trends 2023

Naturalness is also becoming more popular again when it comes to nail trends: According to the latest trend survey from Klarna, round or oval nails are popular, no longer pointed ones. Eye-catching patterns on the nails are now more out of style. Instead, it can be small, fine highlights. Among the trend and beauty-savvy respondents, the colors include dark red (21 percent) and classic red (twelve percent), as well as pink (ten percent), nude (nine percent), coral/peach (nine percent) and pastel tones (seven percent). asked. Pastel tones are particularly popular with younger people.

Alina Messaadi also thinks that is a great alternative to the classic one – even if it doesn’t last as long as non-vegan ones. “This shouldn’t be a reason to only use non-vegan nail polish.”

Cosmetics trends 2023

The trends in decorative cosmetics are moving towards naturalness with a little glamour. And when it comes to cosmetics, natural ingredients are also at the forefront, and buyers and brands also place more value on sustainable packaging. When it comes to anti-aging, the respondents to the survey focus on it above all else : 22 percent consider it to be the most effective ingredient. The acid is in first place in all age groups as well as explicitly among trend and beauty-savvy people. This is followed by products with the ingredients vitamin C (16 percent) and retinol (15 percent).

Klarna has also launched a survey to identify trends over the 2022 holidays. The beauty trend is confirmed here: naturalness with a glow is particularly popular, but now and then it can also be red lips or nails. It becomes clear: in 2023, less will be more when it comes to beauty trends. But there can also be a little glamor – to emphasize the natural beauty a little more and to get the best out of our skin.

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