Therefore, based on what happened, what seemed everyday became an experience to make the most of.
It is in this framework that social events As corporate bodies, they once again became protagonists in the life of hotels, restaurants and other venues.
Of course, as is the case with tourism, the client has also changed and today has different demands and requirements than those that existed before Covid-19.
To meet again
“After what we have experienced, people are increasingly turning to meeting each other. That is why we bet and believe that it is a good strategy for next year and for the remainder of this year to promote presence, to be in contact,” account Diego Chourroutgeneral director of Minor Hotels, Southern Cone.
Seeking to promote this segment, NH Hotels (which belongs to Minor Hotels) held the Open House event weeks ago at the NH Collection Centro Historico.
In this regard, Chourrout explains: “The Open House is an event concept that we adopt. It is about opening the doors to suppliers, direct clients, intermediaries, event organizers, etc., so that they can see first-hand settings, styles of decoration and so on.
On this point, the executive highlights that he was very focused on repositioning “our celebrations plan, which is everything that has to do with social events.
“We understand that there is a niche that is returning to holding events in post-pandemic hotels. We specifically target everything that is weddings, social events, baptisms; everything that has to do with social gatherings,” underlines.
As for clients, Chourrout details that, post-pandemic, the outdoor experience is sought more and highlights that Buenos Aires has very good performance in events, both corporate and, little by little, also social.
Among these new concerns are also conscious eating, with more innovative proposals and different presentations in dish formats.
“We believe that the experience goes that way: it is more sensory in what you can perceive. Both taste and smell and everything you can see in the rooms and so on,” says the interviewee.
On the other hand, he ponders the recovery of corporate events: “We have been rebounding since the beginning of the year, with very good performance. Although at first we thought it was going to be something more hybrid, everything is already returning to in-person events.”
“We are performing very well in all our hotels at the corporate level. This is to give a boost to the social focus. More than anything for next year, because everything social takes a little more planning, so it is establishing the strategy 2024”, graph.
Upturn
Regarding tourism, he comments that Buenos Aires, due to its cultural diversity and its variety of proposals, is a destination that promises and continues to promise: “We see that until the end of the year it will continue moving at this pace. We are very happy with the performance in general from Buenos Aires and Argentina”.
Asked about electoral uncertainty, he explains that There are confirmed events for October and November: “We have not seen a strong impact in terms of numbers, demand curve and requests for quotes, which are affected by the elections.”
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“We think that 2023 will end up closing positively. We will see what the expectation is for 2024, what can happen in exchange terms, but that may open the door to more international travelers. It is uncertainty and expectation,” he says.
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Finally, the general director of Minor Hotels Cono Sur maintains that the Argentine likes to celebrate: “Today, particularly, the Argentine in general is spending money. Today everything is by reservation. “You see a return to living experiences, going out into the streets, sharing with friends.”
“Everything is about living the lifestyle of the city. That helps us a lot for our hotels, our services, our restaurants. It is one of our strong bets for this second half of the year and also for next year the relaunch of our restaurants, in addition to all our event spaces,” concludes Chourrout.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
