Artificial intelligence doesn’t stop at Hollywood either. Actor Tom Hanks now warned his fans about an advertising clip that promotes dental care with an AI copy of his face.
US actor Tom Hanks (67) has warned his fans about a promotional video that is said to have used an AI copy of him without his knowledge. “Be careful,” wrote the two-time Oscar winner (“Philadelphia,” “Forrest Gump”) on Instagram. There is a video circulating that promotes dental care using an artificially created image of him. “I have nothing to do with it,” emphasized the Hollywood star. His text on Instagram was accompanied by a computer-generated image showing Hanks.
The actor, who recently starred in films such as “Elvis”, “A Man Called Otto” and “Asteroid City”, spoke in an interview last May about the dangers and possibilities of artificial intelligence (AI). Speaking on The Adam Buxton podcast, Hanks said it was now possible for him to continue acting after his death. AI technology can also make him younger or older. These technologies are an artistic and a legal challenge. Hanks went on to say that unions, agencies and lawyers are grappling with how to protect performers’ voices and faces.
The strike by US actors and actresses in Hollywood that has been ongoing since July is also about rules for the use of AI. The authors’ union WGA (Writers Guild of America) recently reached a preliminary agreement with the film studios after a strike of almost five months. The new employment contract guarantees the screenwriters, among other things, higher salaries and insurance for the use of artificial intelligence.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
