Shortly before the end of Paris Fashion Week, which runs from September 25th to October 3rd, 2023, the international beauty group L’Oréal really let it rip under the Eiffel Tower. They filled the Paris night with a guard of Hollywood A-listers and a great message.
In the European fashion capital, showbiz greats such as: Eva Longoria, Hellen Mirren, Andie MacDowell, Elle Fanning, Viola Davis, Aja Naomi King, Camilla Cabello and the newest of the bunch, Kendall Jenner, gathered on the catwalk on Sunday evening. The women were supported by well-known models and influencers worldwide. They all came together to stand and run for female empowerment under the iconic “Iron Lady”, as the Paris landmark, the Eiffel Tower, is also called.
Kendall Jenner and Co. are campaigning for female empowerment
On the catwalk, which had the motto “Walk your Worth”, they presented perfect looks and, how could it be otherwise at L’Oréal, matching make-up. Every year the company celebrates women with its ambassadors – this year fashionable metallic looks dominated.
The beauty company announced the choice of location, the Esplanade under the Eiffel Tower, in a press release in mid-September that it was “the first major event ever to take place at this monumental location in Paris.” It goes on to say that the goal is “…to celebrate the inclusion, community and empowerment of women worldwide on the forecourt of the Eiffel Tower in Paris and to welcome the ambassadors of the world’s leading beauty brand, who together create a powerful , will make a feminist statement.”
The company hadn’t promised too much; yesterday the women were clearly in a good mood and celebrated “the sisterhood and the synergy between the latest beauty expertise and fashion,” said the speakers.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
