Friendship bracelets are more than just accessories for Swifties. This is behind the colorful trend at Taylor Swift’s concerts.
“Make the friendship bracelets, take the moment and taste it”: Taylor Swift (33) heralded the comeback of friendship bracelets with an actually relatively inconspicuous lyric in her “Midnights” track “You’re on Your Own, Kid.” “Make friendship bracelets for yourself, seize the moment and savor it,” sings the mega-pop star, inspiring fans to make friendship bracelets for themselves and exchange them with each other at concerts as part of “The Eras” tour.
The beaded, colorful bracelets are now a common sight at Taylor Swift’s concerts. Not only fans wear the sweet accessories reminiscent of carefree childhood days, but also prominent Swifties. Above all, the principle applies: more is more. Some concertgoers are spotted wearing entire collections of bracelets that stretch from wrist to elbow.
That’s why Swifties love the accessory trend
There are numerous videos on TikTok, Instagram and YouTube that show fans how to make bracelets for attending concerts. Many of them make several dozen at once so that they can then give them away to people who don’t yet have a friendship bracelet. Most friendship bracelets incorporate words, texts or sentences related to Taylor Swift using letter beads. Such as song lyrics or album titles – or even the names of Swift’s cats.
A female Taylor Swift fan explains the enthusiasm for the bracelet trend: “It’s a good way to just start a conversation. You meet other fans and can talk to them about where they’re from or what song they’re particularly excited about are.” Exchanging bracelets at concerts is perfect for meeting new people.
Celebrity friendship bracelet wearers
Taylor Swift’s famous friends and her celebrity fans also don’t miss out on the fun at the concerts. Her best friend Selena Gomez (31) posted a post after attending a concert in August that showed her armful of friendship bracelets. “Thanks to all the fans who traded with me,” she wrote. Actress Jennifer Lawrence (33) was also busy exchanging bracelets with the Swifties present during her concert visit,
The enthusiasm for the trend triggered by Taylor Swift knows no age: Jennifer Garner (51) posted that she has both arms full of homemade bracelets.
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.