Only two other films in the extensive saga (The Marvels is the 33rd installment in 15 years) were released with less revenue: 2008’s The Incredible Hulk and 2015’s Ant-Man.
He Marvel Cinematic Universe of disney is no longer a bulletproof box office franchise. The Marvels It debuted with $47 million in its opening weekend at the US box office and became the worst debut in the studio’s history.
Expectations were set at $75 million to $80 million, but those projections were slashed in recent weeks to between $60 million and $65 million. With bad rumors and actresses like Brie Larson Unable to promote the film due to the SAG strike (which finally ended on Friday), The Marvels didn’t even match those disappointing estimates.
Just two other films in the extensive series (The Marvels is the 33rd installment in 15 years) were released with less than 60 million dollars: The Incredible Hulk of 2008 with 55.4 million dollars and Ant-Man of 2015 with 57.2 million dollars.
Internationally the film also failed to meet expectations at the international box office with $63.3 million in 51 territories for a worldwide start of $110 million. Disney expected to generate at least $140 million globally over the weekend. And even that wouldn’t have been great for a production that cost approximately $220 million and $100 million to promote the film to audiences around the world.
What The Marvels is about
The film features Carol Danvers, aka Captain Marvel (Brie Larson), has regained his identity from the tyrannical Kree and has taken revenge on the Supreme Intelligence. But unforeseen consequences leave Carol bearing the weight of a destabilized universe. When her duties send her into an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with those of Jersey City superfan Kamala Khan, aka Ms. Marvel (Iman Vellani), and Carol’s estranged niece, now SABER astronaut Captain Monica Rambeau (Teyonah Parris). Together, this unlikely trio must team up and learn to work together to save the universe.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
