“PreMerlo”: Villa de Merlo launched its own discount program for the 2024 summer holidays

The proposal includes a 20% discount in accommodation and special promotions in various gastronomic establishments in the town.

“PreMerlo”: what the launch consists of

As detailed Santiago TroboSecretary of Tourism of the Villa de Merloin an interview with Infomerlo, a well-known platform for booking and selling had many drops in bookings because it is quoted in the official dollar and takes a commission on sales.

In that sense, he maintained that with the change of government, the devaluation and the increase in the dollar, the reserves began to be canceled through the travel website. Currently, tourists deal directly with the service provider at a different rate.

In this way, he explained that there has already been a significant change in the creation of reserves and they went from a 35% of occupation to a 55% in the last week. “The consultations are there and obviously they are prices that the tourist agrees directly with the service provider, eliminating the travel platform,” she indicated.

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“PreMerlo”: what the benefits package includes

The truth is that the 2024 season “is going to be difficult and gassy“. As Trobo explained, families reduce the number of days of their stay and the number of times they go out to eat, since inquiries about rotisseries in the area or delivery addresses have increased.

In this context it is that with the EMIPROTUR they released the “PreMerlo, anticipate your next adventure”. “It works like a Pre-Trip where the local service provider joins and registers as a service provider, whether gastronomic, excursions, cabins, hotels, craft houses,” he explained.

Furthermore, he indicated that a 20% discount per stay They have five days and the tourist can enjoy a range of participating businesses. “We send you the list of participating businesses and we send you a virtual card,” she said.

In that sense, he assured that with the proposal they seek that the 58% of the reserves that exist for Villa de Merlorises to a 70%. The Secretary of Tourism stated that his first objective is to reach a stable occupancy rate in general, while they hope to have an explosion from carnival to Easter in February.

Finally, regarding activities, he revealed that the Municipality is “generating different activities freewalks, concerts, exhibitions, sporting events, so that the visitor can also have the option of having activities that enrich their vacations.”