TV ratings 2023: ORF and several private companies with slight losses

The ORF group lost some ground after the info-heavy Corona years and had a market share of 33.8 percent. The ProSiebenSat.1Puls4 group also lost slightly and achieved 7.3 percent. ServusTV remained stable with a market share of 4.3 percent and was the strongest private broadcaster. According to a broadcast, the ORF accounted for 1973 of the 2000 most-watched TV programs from 2023. With one exception in the form of the ServusTV news, all of the top programs apart from the ORF, Formula 1 and football broadcasts, were on ServusTV.

From ZiB to the opening of the opera ball: these were the ORF’s ratings hits

The ranking was led by “ZiB” on February 13th with 1.63 million viewers. This was followed by the “Federal State Today” edition from January 16th with 1.54 million viewers. The following places were the 2nd round of the men’s slalom in Schladming (1.53 million), the opera ball opening (1.5 million) and the men’s slalom as part of the Alpine Ski World Championships (1.24 million). The ESC final (1.22 million) and the New Year’s concert (1.2 million) are also in the top ten.

ServusTV at the top of the private channels

Last year, ORF 2 had a 21 percent market share (-0.4 percentage points), ORF 1 had 9.5 percent (-0.3 percentage points). Aside from ORF, ServusTV was at the top of the private broadcasters with a market share of 4.3 percent. The Salzburg private broadcaster was pleased about growing interest in “Servus am Abend” (8.1 percent market share) and “Quizmaster” (6.8 percent market share). The station traditionally scores highly with live sports. For example, the Formula 1 race in Las Vegas achieved the highest market share since broadcasting began with 61.1 percent.

The four Austrian channels of the ProSiebenSat.1Puls4 group (Puls 4, ATV, ATV 2, Puls 24) had a market share of 7.3 percent. In the focused advertising target group, P7S1P4 achieved 10.8 percent market share. ATV and Puls 4 were the strongest Austrian channels among 12 to 49 year olds, each with a 4.3 percent market share. In addition to the long-running hit “Bauer sucht Frau”, “Forstenhaus Rampensau” also attracted great interest from ATV. Both the breakfast television “Cafe Puls” and the start-up show “2 Minutes 2 Million” and “Pfusch am Bau” stood out at Puls 4. The news channel Puls 24 increased slightly in the overall target group to 0.8 percent and in return lost something among 12 to 49 year olds (0.7 percent market share).

There were hardly any fluctuations at oe24.tv. The station from the Austrian media group had a market share of 1.1 percent and 1.2 percent among 12 to 49 year olds.

• Also read: Streaming platform and adapted “blue page”: This is new at ORF

Growing popularity on broadcaster streaming platforms

The streaming platforms of the individual broadcasters are enjoying growing popularity. The P7S1P4 group launched Joyn in 2023 and increased the number of accesses to videos by 150 percent compared to its predecessor platform Zappn, which, according to its own information, had around one million active users. ServusTV On increased its video views by seven percent compared to 2022 to around 63 million hits. At ORF, the new streaming platform ORF On is currently gradually replacing the TVthek by April. Overall, ORF’s live streams and video-on-demand offerings achieved an average of 9.8 million net views per month.