One of the elements of the platform that serves as a reference when choosing what to watch will no longer exist.
Netflix is always making more or less subtle changes to its home page, this time it plans to remove an element that may be familiar to many users: the percentage of match of each account with the selected title.
What is the match percentage? Is about the percentage figure that appears below the title of each movie or series indicating its alleged affinity with your interests as a Netflix user, based on ratings, viewing time and other various data obtained from your use of the platform.
Although the usefulness of the percentage has always been as confusing as its own level of precision, the truth is that over time (it was implemented in 2021) it has become a characteristic element of navigation for the catalogue, which, however, has its days numbered. American media such as IndieWire publish that Netflix is studying making it disappear.
There are those who say that one of the keys to Netflix’s success over other streaming platforms is the easy navigation through its catalog and the order of the material on the home screen, so reforms in this field are being considered very seriously. Perhaps the coincidence percentage has never proven its usefulness.
Tags on Netflix
Instead, since The company is going to promote and give a more relevant space to labels with which they define each film or series in a few very descriptive terms. Netflix dedicates a lot of attention and resources to the labeling work (30 workers, according to The New York Times) to bring it to a specificity beyond the reach of its competition through more than three thousand different labels.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
