Miami is the international destination with the highest demand at the beginning of 2024. The results of the first 15 days of January already mark a significant difference in growth compared to the performance that this destination had during almost the entire month of December 2023, in which all Foreign destinations suffered a drop, affected by possible announcements or changes related to the dollar.
The city located in the State of Florida It is valued by Argentines for the possibility of combining beach with shopping. The stable climate during most of the year and the sales or sales of various shopping centers are incentives to travel; However, since 2023 it added a new attribute that further enhanced its popularity: be the city chosen by Lionel Messi to continue his football career. Since Messi started playing for Inter Miami, the travel agency Travel Services admits that 50% of the total travel inquiries to Miami They include the question of how much a package with tickets to see the captain of the Argentine soccer team play.
“The context of the runoff generated a drop in the demand for international flights. Uncertainty about the value of the dollar, or taxes for traveling or purchases abroad froze travel expectations for a few weeks. The trend began to reverse as soon as the first economic definitions appeared and in the first fifteen days of January, Miami emerged as the main winner of this recovery,” commented Guido Boutet, marketing manager of Travel Services.
Miami offers the city, beach, shopping and soccer to its visitors
From the Travel Services agency, they maintain that Miami This year comes with a “tailwind” given that even the calendar of national holidays favors demand due to the number of days that one can plan a stay without vacations being discounted. As the holidays were announced recently, there was not yet the possibility of anticipating that much in time. The official calendar is then an additional variable that is fueling the demand for trips to Miami during the holidays in February (practically everything is sold out during Carnival), March, April and June..
The agency recognizes that after announcing the official calendar of holidays for tourism purposes on December 31, 2023 through decree 106/23 published in the Official Gazette, consultations by telephone and digital media regarding Miami They increased by 45% and purchases by 25% compared to the average for the same destination prior to this announcement.
“Miami With the new holiday calendar, it leads the purchase of trips to international destinations and at the same time exposes a new trend that seeks to reduce travel costs with the use of the “dollar ticket” to pay. There is a difference of almost 30 percent for those who avoid the card and pay in dollar bills. In recent weeks, trips sold abroad that are carried out via transfer of accounts in dollars or deposit of dollars have increased by 40%,” says Boutet.
Will more Argentines travel to Miami this summer than in 2023?
According to Travel Services sales, Miami leads the sale of trips abroad in 2024, very different from 2023 when it was behind Cancun and Rio de Janeiro. It is worth clarifying that the travel market last year was very particular and extraordinary since trips to the World Cup in Qatar, which took place just 15 days before the summer holidays, had a lot of impact. The context of the holidays in 2024 is more normal and, in this sense, MiamiAccording to the demand received, it has a chance of continuing to be the preferred destination of Argentines for trips abroad even after the summer season.
What is the week in January with the greatest influx of Argentines in Miami?
The third week of January It will be the peak presence of Argentines in Miami according to the sales achieved in Travel Services.
What is the long weekend with the highest demand to date?
XL Carnival and Easter weekends, in this order, are the main dates with the highest travel demand. Carnival runs with the advantage that February is still a holiday. At Travel Services they expect that over the course of the weeks, Easter will surpass Carnival sales. There is still time and product margin to add new sales.
What is the average value of a flight to Miami during the first half of 2024?
The average of a ticket to Miami from Buenos Aires is located between the $800,000 and $1,700,000 per person with taxes included.
How much does a night cost in a 3-star hotel located in downtown Miami for the 5-day Easter weekend?
From $150,000 per night for two people with taxes included.
Have advance purchases already been activated for winter holidays?
After the two holidays mentioned in the first semester, there is no significant concentration of demand for another date. Some weeks in April already have good influx but some do not particularly stand out over others. However, Travel Services confirms that it has already begun to receive demand from the end of December 2023 for the months of July and August 2024 as a purchase advance for the winter holidays.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
