It gave growth. Although the league of football She was already the richest in the world, with the arrival of the singer Taylor Swift to their stadiums to cheer on their partner (a star player of the Kansas City), the league had a publicity boost without precedents.
From the 24th Septemberthe artist lavishes herself on the stands to encourage To her boyfriend Travis Kelcea star player of the Kansas City Chiefs that on Sunday he will play in Las Vegas the superbowlthe championship final against San Francisco 49ers.
Taylor Swift never spoke nor conceded an interview, so the television networks showed it at least 30 seconds per match. And while she is rarely mentioned, her mere presence was enough to produce palpable effects in the accounts of the National Football League (NFL).
“Through social networks”, the way they seek to measure the growth of the league thanks to Taylor Swift
“The easiest way to measure it It’s on social media.”Explain Favorite Joeconsultant and professor of the Columbia University.
The emergence of the most popular singer of the moment gave to the NFL in generaland the Chiefs in particular, a additional media exposure which is equivalent to “millions” of advertising dollars, according to the sports marketing specialist.
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And although it is not possible to formally establish a cause-effect relationship, the first meeting of the Kansas City in the playoffs At the end of January it registered a record audience.
“If the audiences go up, so will advertising sales.”he claimed Ashley Brantmanco-director of the consulting firm sponsorship Jack 39. But in the NFL environment they celebrate it, ensuring that Taylor “attracts a new audience, especially the ‘Swifties'”, your fan club.
What experts say about Taylor’s promotion to the NFL
“It’s a sign that the NFL is keeping up with the times”said NFL advertising managers. recently signed a collaboration agreement with the designer Kristin Juszczykbest known until now for being the wife of the San Francisco 49ers player, Kyle Juszczyk.
“I used to be one of those people who thought the NFL “I couldn’t keep growing.”admits Ashley Brantman, referring to the league that attracted about 115 million viewers in the last Super Bowl, a historical record, thanks to the pop singer.
But Taylor Swift just proved that “was able to enter the ecosystem with a new group of fans, mostly women,” he says.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
